In an attempt to reinvent itself as a “responsible corporate citizen,” tobacco company Philip Morris supports regulation of tobacco products by the U.S. Food and Drug Administration.
A new study in American Ethnologist reveals that proposed FDA regulation fails to address the suffering of migrant tobacco workers, the prevalence of smoking, and the redistribution of leaf production to the developing world, and it may actually favor the tobacco industry by reducing its liability for tobacco-related death and disease, by sustaining its operations around the world, and by strengthening its control over the terms of its contracts with U.S. tobacco growers.
Peter Benson, Ph.D., of Washington University explored the impact of Philip Morris’s “makeover” and FDA regulation on tobacco farmers and migrant farmworkers in North Carolina.
While the company’s support for FDA regulation of tobacco products seems calculated to enhance its public image, limit its liability, and maintain its global operations, it will also contribute to the continued restructuring of North Carolina’s agriculture toward large-scale farming and dependency on undocumented immigrant labor from Mexico and Central America.
“In North Carolina, this historic tobacco control measure and cornerstone of Philip Morris’s corporate makeover risks shifting the financial, moral, and political burdens of health-driven production onto the shoulders of insecure farmers and subordinated farmworkers,” Benson concludes.
- Peter Benson. Good clean tobacco: Philip Morris, biocapitalism, and the social course of stigma in North Carolina. American Ethnologist, Volume 35 Issue 3, Pages 357 - 379 Published Online: 31 Jul 2008 DOI: 10.1111/j.1548-1425.2008.00040.x
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