Featured Research

from universities, journals, and other organizations

Supermarket Discounts Promote Unhealthy Choices, New Zealand Study Finds

Date:
May 28, 2009
Source:
Wiley - Blackwell
Summary:
Supermarket shoppers may be encouraged to buy sugar-filled, calorie-rich drinks by discounts and promotions, according to New Zealand research. A study has found healthy drinks were less likely to be discounted in supermarkets. And the amount of the discount was greater on products higher in fat, sugar and energy.

Supermarket shoppers may be encouraged to buy sugar-filled, calorie-rich drinks by discounts and promotions, according to New Zealand research.

Related Articles


A study, published in Nutrition & Dietetics by Wiley-Blackwell, found healthy drinks were less likely to be discounted in supermarkets. And the amount of the discount was greater on products higher in fat, sugar and energy.

The researchers looked at about 1,500 discounts over a month in four supermarkets across Wellington. They found only 15 per cent of all the non-alcoholic drinks discounted were classed as ‘healthy'.

‘Our study shows healthy drinks are discounted less often than unhealthy drinks. But there are more unhealthy drinks available in supermarkets and this may explain some of the difference,' said author Louise Signal from the University of Otago.

‘Given the influence discounts can have on what shoppers purchase, supermarkets could promote healthy options by discounting the products that are nutritious and contain less saturated fat and added sugar' said Claire Hewat, Chief Executive Office of the Dietitians Association of Australia (DAA).

She said this would encourage shoppers to purchase healthier choices at the supermarket and would be an important step in addressing overweight and obesity.

As part of its comprehensive obesity strategy, DAA is calling for healthy food to be more readily available and affordable for all Australians, tighter government regulation of food marketing, and clearer nutrition information on food labels.

Beverages classed as ‘healthy' in the study were water, plain reduced-fat milk and plain reduced-fat soy beverages. And those in the ‘unhealthy' group included sweetened carbonated beverages, sports beverages and flavored waters and cordial.


Story Source:

The above story is based on materials provided by Wiley - Blackwell. Note: Materials may be edited for content and length.


Journal Reference:

  1. Sarah Pollock, Louise Signal, Carolyn Watts. Supermarket discounts: Are they promoting healthy non-alcoholic beverages? Nutrition & Dietetics, 2009; 66 (2): 101 DOI: 10.1111/j.1747-0080.2009.01336.x

Cite This Page:

Wiley - Blackwell. "Supermarket Discounts Promote Unhealthy Choices, New Zealand Study Finds." ScienceDaily. ScienceDaily, 28 May 2009. <www.sciencedaily.com/releases/2009/05/090527072907.htm>.
Wiley - Blackwell. (2009, May 28). Supermarket Discounts Promote Unhealthy Choices, New Zealand Study Finds. ScienceDaily. Retrieved January 31, 2015 from www.sciencedaily.com/releases/2009/05/090527072907.htm
Wiley - Blackwell. "Supermarket Discounts Promote Unhealthy Choices, New Zealand Study Finds." ScienceDaily. www.sciencedaily.com/releases/2009/05/090527072907.htm (accessed January 31, 2015).

Share This


More From ScienceDaily



More Health & Medicine News

Saturday, January 31, 2015

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

CDC: Get Vaccinated for Measles

CDC: Get Vaccinated for Measles

Reuters - US Online Video (Jan. 30, 2015) The CDC is urging people to get vaccinated for measles amid an outbreak that began at Disneyland and has now infected more than 90 people. Linda So reports. Video provided by Reuters
Powered by NewsLook.com
Obama To Outline New Plan For Personalized Medicine

Obama To Outline New Plan For Personalized Medicine

Newsy (Jan. 30, 2015) President Obama is expected to speak with drugmakers Friday about his Precision Medicine Initiative first introduced last week. Video provided by Newsy
Powered by NewsLook.com
NFL Concussions Down; Still on Parents' Minds

NFL Concussions Down; Still on Parents' Minds

AP (Jan. 30, 2015) The NFL announced this week that the number of game concussions dropped by a quarter over last season. Still, the dangers of the sport still weigh on players, and parents&apos; minds. (Jan. 30) Video provided by AP
Powered by NewsLook.com
U.S. Wants to Analyze DNA from 1 Million People

U.S. Wants to Analyze DNA from 1 Million People

Reuters - US Online Video (Jan. 30, 2015) The U.S. has proposed analyzing genetic information from more than 1 million American volunteers to learn how genetic variants affect health and disease. Rough Cut (no reporter narration). Video provided by Reuters
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins