Featured Research

from universities, journals, and other organizations

Supermarket Discounts Promote Unhealthy Choices, New Zealand Study Finds

Date:
May 28, 2009
Source:
Wiley - Blackwell
Summary:
Supermarket shoppers may be encouraged to buy sugar-filled, calorie-rich drinks by discounts and promotions, according to New Zealand research. A study has found healthy drinks were less likely to be discounted in supermarkets. And the amount of the discount was greater on products higher in fat, sugar and energy.

Supermarket shoppers may be encouraged to buy sugar-filled, calorie-rich drinks by discounts and promotions, according to New Zealand research.

Related Articles


A study, published in Nutrition & Dietetics by Wiley-Blackwell, found healthy drinks were less likely to be discounted in supermarkets. And the amount of the discount was greater on products higher in fat, sugar and energy.

The researchers looked at about 1,500 discounts over a month in four supermarkets across Wellington. They found only 15 per cent of all the non-alcoholic drinks discounted were classed as ‘healthy'.

‘Our study shows healthy drinks are discounted less often than unhealthy drinks. But there are more unhealthy drinks available in supermarkets and this may explain some of the difference,' said author Louise Signal from the University of Otago.

‘Given the influence discounts can have on what shoppers purchase, supermarkets could promote healthy options by discounting the products that are nutritious and contain less saturated fat and added sugar' said Claire Hewat, Chief Executive Office of the Dietitians Association of Australia (DAA).

She said this would encourage shoppers to purchase healthier choices at the supermarket and would be an important step in addressing overweight and obesity.

As part of its comprehensive obesity strategy, DAA is calling for healthy food to be more readily available and affordable for all Australians, tighter government regulation of food marketing, and clearer nutrition information on food labels.

Beverages classed as ‘healthy' in the study were water, plain reduced-fat milk and plain reduced-fat soy beverages. And those in the ‘unhealthy' group included sweetened carbonated beverages, sports beverages and flavored waters and cordial.


Story Source:

The above story is based on materials provided by Wiley - Blackwell. Note: Materials may be edited for content and length.


Journal Reference:

  1. Sarah Pollock, Louise Signal, Carolyn Watts. Supermarket discounts: Are they promoting healthy non-alcoholic beverages? Nutrition & Dietetics, 2009; 66 (2): 101 DOI: 10.1111/j.1747-0080.2009.01336.x

Cite This Page:

Wiley - Blackwell. "Supermarket Discounts Promote Unhealthy Choices, New Zealand Study Finds." ScienceDaily. ScienceDaily, 28 May 2009. <www.sciencedaily.com/releases/2009/05/090527072907.htm>.
Wiley - Blackwell. (2009, May 28). Supermarket Discounts Promote Unhealthy Choices, New Zealand Study Finds. ScienceDaily. Retrieved March 29, 2015 from www.sciencedaily.com/releases/2009/05/090527072907.htm
Wiley - Blackwell. "Supermarket Discounts Promote Unhealthy Choices, New Zealand Study Finds." ScienceDaily. www.sciencedaily.com/releases/2009/05/090527072907.htm (accessed March 29, 2015).

Share This


More From ScienceDaily



More Health & Medicine News

Sunday, March 29, 2015

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

S. Leone in New Anti-Ebola Lockdown

S. Leone in New Anti-Ebola Lockdown

AFP (Mar. 28, 2015) — Sierra Leone imposed a three-day nationwide lockdown Friday for the second time in six months in a bid to prevent a resurgence of the deadly Ebola virus. Duration: 01:17 Video provided by AFP
Powered by NewsLook.com
These Popular Antibiotics Can Cause Permanent Nerve Damage

These Popular Antibiotics Can Cause Permanent Nerve Damage

Newsy (Mar. 27, 2015) — A popular class of antibiotic can leave patients in severe pain and even result in permanent nerve damage. Video provided by Newsy
Powered by NewsLook.com
WH Plan to Fight Antibiotic-Resistant Germs

WH Plan to Fight Antibiotic-Resistant Germs

AP (Mar. 27, 2015) — The White House on Friday announced a five-year plan to fight the threat posed by antibiotic-resistant bacteria amid fears that once-treatable germs could become deadly. (March 27) Video provided by AP
Powered by NewsLook.com
House Ready to Pass Medicare Doc Bill

House Ready to Pass Medicare Doc Bill

AP (Mar. 26, 2015) — In rare bipartisan harmony, congressional leaders pushed a $214 billion bill permanently blocking physician Medicare cuts toward House passage Thursday, moving lawmakers closer to resolving a problem that has plagued them for years. (March 26) Video provided by AP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
 
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:  

Breaking News:

Strange & Offbeat Stories

 

Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:  

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile iPhone Android Web
Follow Facebook Twitter Google+
Subscribe RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins