Featured Research

from universities, journals, and other organizations

Candy Bar Or Healthful Snack? Free Choice Not As Free As We Think

Date:
October 14, 2009
Source:
University of Chicago Press Journals
Summary:
If you think choosing between a candy bar and healthful snack is totally a matter of free will, think again. A new study shows that the choices we make to indulge ourselves or exercise self-control depend on how the choices are presented.

If you think choosing between a candy bar and healthful snack is totally a matter of free will, think again. A new study in the Journal of Consumer Research shows that the choices we make to indulge ourselves or exercise self-control depend on how the choices are presented.

Author Juliano Laran (University of Miami) tested subjects to determine how certain words and concepts affected consumers' decisions for self-control or indulgence. He found that consumer choices were affected by the actions most recently suggested to them by certain key words.

The tests involved a word-scramble containing words that suggested either indulgence ("weight") or self-control ("delicious"). "Participants who unscrambled sentences associated with self-control were more likely to choose a healthy snack (a granola bar) to be consumed right now, but an indulgent snack (a chocolate bar) to be consumed in the future," writes Laran. Participants who unscrambled sentences associated with indulgence were more likely to choose an indulgent snack to be consumed right now but a healthy snack to be consumed in the future."

A second study examined the same phenomenon, but it involved information associated with saving versus spending money. Again, when information about saving money was active (participants had been exposed to words associated with saving money), participants said that they imagined themselves trying to save money while shopping in the present, but spending a lot of money while shopping in the future. When words about spending money were suggested, the study showed the opposite result.

"The type of information (self-control or indulgence) that is currently active may influence a decision for the future," write Laran. "When information about self-control (indulgence) is currently active, decisions for the present will be virtuous (indulgent), while decisions for the future will be indulgent (virtuous). This result arises from people's need to balance behaviors performed in the present with behaviors that will be performed in the future."

Both marketers and consumers can benefit from being aware of these effects, Laran concludes.


Story Source:

The above story is based on materials provided by University of Chicago Press Journals. Note: Materials may be edited for content and length.


Journal Reference:

  1. Laran et al. Choosing Your Future: Temporal Distance and the Balance between Self-Control and Indulgence. Journal of Consumer Research, 2009; 090924115652049 DOI: 10.1086/648380

Cite This Page:

University of Chicago Press Journals. "Candy Bar Or Healthful Snack? Free Choice Not As Free As We Think." ScienceDaily. ScienceDaily, 14 October 2009. <www.sciencedaily.com/releases/2009/10/091013162756.htm>.
University of Chicago Press Journals. (2009, October 14). Candy Bar Or Healthful Snack? Free Choice Not As Free As We Think. ScienceDaily. Retrieved October 20, 2014 from www.sciencedaily.com/releases/2009/10/091013162756.htm
University of Chicago Press Journals. "Candy Bar Or Healthful Snack? Free Choice Not As Free As We Think." ScienceDaily. www.sciencedaily.com/releases/2009/10/091013162756.htm (accessed October 20, 2014).

Share This



More Mind & Brain News

Monday, October 20, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Court Ruling Means Kids' Online Activity Could Be On Parents

Court Ruling Means Kids' Online Activity Could Be On Parents

Newsy (Oct. 17, 2014) In a ruling attorneys for both sides agreed was a first of its kind, a Georgia appeals court said parents can be held liable for what kids put online. Video provided by Newsy
Powered by NewsLook.com
The Best Foods To Boost Your Mood

The Best Foods To Boost Your Mood

Buzz60 (Oct. 17, 2014) Feeling down? Reach for the refrigerator, not the medicine cabinet! TC Newman (@PurpleTCNewman) shares some of the best foods to boost your mood. Video provided by Buzz60
Powered by NewsLook.com
You Can Get Addicted To Google Glass, Apparently

You Can Get Addicted To Google Glass, Apparently

Newsy (Oct. 15, 2014) Researchers claim they’ve diagnosed the first example of the disorder in a 31-year-old U.S. Navy serviceman. Video provided by Newsy
Powered by NewsLook.com
First Confirmed Case Of Google Glass Addiction

First Confirmed Case Of Google Glass Addiction

Buzz60 (Oct. 15, 2014) A Google Glass user was treated for Internet Addiction Disorder caused from overuse of the device. Morgan Manousos (@MorganManousos) has the details on how many hours he spent wearing the glasses, and what his symptoms were. Video provided by Buzz60
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins