Featured Research

from universities, journals, and other organizations

How Does Media Exposure Affect Self-esteem In Overweight And Underweight Women?

Date:
October 20, 2009
Source:
University of Chicago Press Journals
Summary:
Overweight women's self-esteem plummets when they view photographs of models of any size, according to a new study. And underweight women's esteem increases, regardless of models' size.

Overweight women's self-esteem plummets when they view photographs of models of any size, according to a new study in Journal of Consumer Research. And underweight women's esteem increases, regardless of models' size.

Related Articles


Authors Dirk Smeesters (Erasmus University, the Netherlands), Thomas Mussweiler (University of Cologne, Germany), and Naomi Mandel (Arizona State University) researched the ways individuals with different body mass indexes (BMIs) felt when they were exposed to thin or heavy media models.

"Our research confirms earlier research that found that normal body mass index (BMI) females' self-esteem can shift upwards or downwards depending on the model they are exposed to," the authors write. "Normal BMI females (with BMIs between 18.5 and 25) have higher levels of self-esteem when exposed to moderately thin models (because they feel similar to these models) and extremely heavy models (because they feel dissimilar to these models). However, they have lower levels of self-esteem when exposed to moderately heavy models (because they feel similar) and extremely thin models (because they feel dissimilar)."

This research provides important new insights into how media exposure affects the self-esteem of overweight and underweight women. "Underweight women's self-esteem always increases, regardless of the model they look at," the authors explain. "On the other hand, overweight women's self-esteem always decreases, regardless of the model they look at." Perhaps surprisingly, overweight and underweight women showed comparable levels of self-esteem when they weren't looking at models.

Advertisements also affected participants' eating behavior and intentions to diet and exercise. For example, overweight participants ate fewer cookies and had higher intentions to diet and exercise when exposed to heavy models than when exposed to thin models.

"We recommend that overweight consumers attempt to avoid looking at ads with any models, thin or heavy (perhaps by avoiding women's magazines)," the authors conclude.


Story Source:

The above story is based on materials provided by University of Chicago Press Journals. Note: Materials may be edited for content and length.


Journal Reference:

  1. Dirk Smeesters, Thomas Mussweiler, and Naomi Mandel. The Effects of Thin and Heavy Media Images on Overweight and Underweight Consumers: Social Comparison Processes and Behavioral Implications. Journal of Consumer Research, April 2010 (in press)

Cite This Page:

University of Chicago Press Journals. "How Does Media Exposure Affect Self-esteem In Overweight And Underweight Women?." ScienceDaily. ScienceDaily, 20 October 2009. <www.sciencedaily.com/releases/2009/10/091013162758.htm>.
University of Chicago Press Journals. (2009, October 20). How Does Media Exposure Affect Self-esteem In Overweight And Underweight Women?. ScienceDaily. Retrieved December 19, 2014 from www.sciencedaily.com/releases/2009/10/091013162758.htm
University of Chicago Press Journals. "How Does Media Exposure Affect Self-esteem In Overweight And Underweight Women?." ScienceDaily. www.sciencedaily.com/releases/2009/10/091013162758.htm (accessed December 19, 2014).

Share This


More From ScienceDaily



More Mind & Brain News

Friday, December 19, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Prenatal Exposure To Pollution Might Increase Autism Risk

Prenatal Exposure To Pollution Might Increase Autism Risk

Newsy (Dec. 18, 2014) Harvard researchers found children whose mothers were exposed to high pollution levels in the third trimester were twice as likely to develop autism. Video provided by Newsy
Powered by NewsLook.com
Yoga Could Be As Beneficial For The Heart As Walking, Biking

Yoga Could Be As Beneficial For The Heart As Walking, Biking

Newsy (Dec. 17, 2014) Yoga can help your weight, blood pressure, cholesterol and heart just as much as biking and walking does, a new study suggests. Video provided by Newsy
Powered by NewsLook.com
1st Responders Trained for Autism Sensitivity

1st Responders Trained for Autism Sensitivity

AP (Dec. 16, 2014) More departments are ordering their first responders to sit in on training sessions that focus on how to more effectively interact with those with autism spectrum disorder (Dec. 16) Video provided by AP
Powered by NewsLook.com
Guys Are Idiots, According To Sarcastic Study

Guys Are Idiots, According To Sarcastic Study

Newsy (Dec. 12, 2014) A study out of Britain suggest men are more idiotic than women based on the rate of accidental deaths and other factors. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins