Featured Research

from universities, journals, and other organizations

Lighting can influence how wine tastes

Date:
December 29, 2009
Source:
Mainz, Universitaet
Summary:
Researchers demonstrate that the color of ambient lighting can have an effect on how a wine is judged.

Wine glass in red and yellow ambient light. The same wine was rated higher when exposed to red or blue ambient light rather than green or white light.
Credit: iStockphoto

The background lighting provided in a room has an influence on how we taste wine. This is the result of a survey conducted by researchers at the Institute of Psychology at Johannes Gutenberg University Mainz, Germany. Several sub-surveys were conducted in which about 500 participants were asked how they liked a particular wine and how much they would pay for it.

Related Articles


It was found that the same wine was rated higher when exposed to red or blue ambient light rather than green or white light. The test persons were even willing to spend in excess of one Euro more on a specific bottle of Riesling when it was offered in red instead of green light.

"It is already known that the color of a drink can influence the way we taste it," says Dr Daniel Oberfeld-Twistel of the General Experimental Psychology division. "We wanted to know whether background lighting, for example in a restaurant, makes a difference as well." The survey showed, among other things, that the test wine was perceived as being nearly 1.5 times sweeter in red light than in white or green light. Its fruitiness was also most highly rated in red light.

Accordingly, one conclusion of the study is that the color of ambient lighting can influence how wine tastes, even when there is no direct effect on the color of the drink. "The extreme lighting conditions found in some bars can undoubtedly influence the way a wine tastes," concludes Oberfeld-Twistel. He also recommends that serious wine tasting should be conducted in a neutral light color environment.

Perhaps a partial explanation of why lighting influences the way we taste wine is that in what we perceive to be pleasant lighting conditions, we also regard the wine as being more pleasant too. Additional research is planned to provide further insight into this fascinating phenomenon.


Story Source:

The above story is based on materials provided by Mainz, Universitaet. Note: Materials may be edited for content and length.


Journal Reference:

  1. Daniel Oberfeld, Heiko Hecht, Ulrich Allendorf and Florian Wickelmaier. Ambient lighting modifies the flavor of wine. Journal of Sensory Studies, 2009; 24 (6): 797 DOI: 10.1111/j.1745-459X.2009.00239.x

Cite This Page:

Mainz, Universitaet. "Lighting can influence how wine tastes." ScienceDaily. ScienceDaily, 29 December 2009. <www.sciencedaily.com/releases/2009/12/091215171510.htm>.
Mainz, Universitaet. (2009, December 29). Lighting can influence how wine tastes. ScienceDaily. Retrieved October 25, 2014 from www.sciencedaily.com/releases/2009/12/091215171510.htm
Mainz, Universitaet. "Lighting can influence how wine tastes." ScienceDaily. www.sciencedaily.com/releases/2009/12/091215171510.htm (accessed October 25, 2014).

Share This



More Plants & Animals News

Saturday, October 25, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Deep Sea 'mushroom' Could Be Early Branch on Tree of Life

Deep Sea 'mushroom' Could Be Early Branch on Tree of Life

Reuters - Innovations Video Online (Oct. 24, 2014) Miniature deep sea animals discovered off the Australian coast almost three decades ago are puzzling scientists, who say the organisms have proved impossible to categorise. Academics at the Natural History of Denmark have appealed to the world scientific community for help, saying that further information on Dendrogramma enigmatica and Dendrogramma discoides could answer key evolutionary questions. Jim Drury has more. Video provided by Reuters
Powered by NewsLook.com
Black Bear Cub Goes Sunday Shopping

Black Bear Cub Goes Sunday Shopping

Reuters - Light News Video Online (Oct. 23, 2014) Price check on honey? Bear cub startles Oregon drugstore shoppers. Rough Cut (no reporter narration). Video provided by Reuters
Powered by NewsLook.com
Dances With Wolves in China's Wild West

Dances With Wolves in China's Wild West

AFP (Oct. 23, 2014) One man is on a mission to boost the population of wolves in China's violence-wracked far west. The animal - symbol of the Uighur minority there - is under threat with a massive human resettlement program in the region. Duration: 00:41 Video provided by AFP
Powered by NewsLook.com
Breakfast Debate: To Eat Or Not To Eat?

Breakfast Debate: To Eat Or Not To Eat?

Newsy (Oct. 23, 2014) Conflicting studies published in the same week re-ignited the debate over whether we should be eating breakfast. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Plants & Animals

Earth & Climate

Fossils & Ruins

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins