Featured Research

from universities, journals, and other organizations

Body language reveals if you're a true green, author finds

Date:
June 8, 2010
Source:
Sustainable Consumption Institute
Summary:
The inner feelings of people who falsely claim to care about the environment can be exposed by understanding their body language, according to a new book.

The inner feelings of people who falsely claim to care about the environment can be exposed by understanding their body language, according to a new book.

Professor Geoff Beattie, from The University of Manchester, says mismatches between gestures and speech will allow us to identify 'green fakers', regardless of what they actually say.

His research -- for the University's Sustainable Consumption Institute -- used video recordings to examine the gestures and speech of people with differing views on the environment while they talked about carbon labelling, global warming and their lifestyles.

By examining their gestures, each speaker revealed a fascinating connection between what they were saying and what they actually believed.

In his book, launched this week (June 9), Professor Beattie will urge society's leaders to pursue, understand and change the implicit attitudes which make us buy green products in supermarkets.

At the launch of Why Aren't We Saving The Planet? A Psychologist's Perspective, published by Routledge, Prof Beattie will discuss his work with Tim Harford -- the FT's undercover economist and presenter of BBC Radio Four's More or Less, which examines statistical claims made by public figures.

For the book, Professor Beattie also examined video footage of former Prime Minister Tony Blair and Big Brother housemates Adele Roberts and Les Dennis to spot the difference between what they said and what they actually believed.

Professor Beattie, who is Head of the University's School of Psychological Sciences, has been resident psychologist on all 10 Big Brother series on Channel Four.

He said: "This material shows for the first time a behaviour clash between what people espouse openly and explicitly on green attitudes and what they hold unconsciously and implicitly.

"Explicitly, people may want to save the planet and appear green, but implicitly they may care a good deal less.

"Given it is these implicit attitudes that direct and control much of our behaviour in supermarkets and elsewhere, these are the attitudes that we have to pursue and understand and change.

"While speech can be consciously edited and controlled, gestures are difficult, if not impossible, to edit or control in real time, and so the true thoughts and feelings of the speaker may become manifest in the gesture.

"This research shows there are 'green fakers' out there, who say one thing but believe another. We need to work on the hearts and minds of such individuals to produce attitude change."


Story Source:

The above story is based on materials provided by Sustainable Consumption Institute. Note: Materials may be edited for content and length.


Cite This Page:

Sustainable Consumption Institute. "Body language reveals if you're a true green, author finds." ScienceDaily. ScienceDaily, 8 June 2010. <www.sciencedaily.com/releases/2010/06/100608211821.htm>.
Sustainable Consumption Institute. (2010, June 8). Body language reveals if you're a true green, author finds. ScienceDaily. Retrieved October 20, 2014 from www.sciencedaily.com/releases/2010/06/100608211821.htm
Sustainable Consumption Institute. "Body language reveals if you're a true green, author finds." ScienceDaily. www.sciencedaily.com/releases/2010/06/100608211821.htm (accessed October 20, 2014).

Share This



More Science & Society News

Monday, October 20, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Facebook Says The DEA's Fake Accounts Go Too Far

Facebook Says The DEA's Fake Accounts Go Too Far

Newsy (Oct. 19, 2014) Facebook says the DEA violated its Terms of Service and that such impersonations damage the integrity of the site. Video provided by Newsy
Powered by NewsLook.com
Court Ruling Means Kids' Online Activity Could Be On Parents

Court Ruling Means Kids' Online Activity Could Be On Parents

Newsy (Oct. 17, 2014) In a ruling attorneys for both sides agreed was a first of its kind, a Georgia appeals court said parents can be held liable for what kids put online. Video provided by Newsy
Powered by NewsLook.com
Raw: Cruise Ship Returns to US Over Ebola Fears

Raw: Cruise Ship Returns to US Over Ebola Fears

AP (Oct. 17, 2014) A Caribbean cruise ship carrying a Dallas health care worker who is being monitored for signs of the Ebola virus is heading back to Texas, US, after being refused permission to dock in Cozumel, Mexico. (Oct. 17) Video provided by AP
Powered by NewsLook.com
Spanish Govt: Four Suspected Ebola Cases in Spain Test Negative

Spanish Govt: Four Suspected Ebola Cases in Spain Test Negative

AFP (Oct. 17, 2014) All four suspected Ebola cases admitted to hospitals in Spain on Thursday have tested negative for the deadly virus in a first round of tests, the government said Friday. Duration: 00:55 Video provided by AFP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Science & Society

Business & Industry

Education & Learning

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins