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Climate change hits home

Date:
March 20, 2011
Source:
Cardiff University
Summary:
Direct experience of extreme weather events increases concern about climate change and willingness to engage in energy-saving behavior, according to new research. In particular, members of the British public are more prepared to take personal action and reduce their energy use when they perceive their local area has a greater vulnerability to flooding, according to the research.

Direct experience of extreme weather events increases concern about climate change and willingness to engage in energy-saving behaviour, according to a new research paper published in the first edition of the journal Nature Climate Change this week.

In particular, members of the British public are more prepared to take personal action and reduce their energy use when they perceive their local area has a greater vulnerability to flooding, according to the research by Cardiff and Nottingham universities.

Although no single flooding event can be attributed to climate change, Britain has experienced a series of major flood events over the past decade, something which is expected to increase in years to come as a result of climate change.

Psychologist Dr Alexa Spence, now at the University of Nottingham, said: "We know that many people tend to see climate change as distant, affecting other people and places. However experiences of extreme weather events like flooding have the potential to change the way people view climate change, by making it more real and tangible, and ultimately resulting in greater intentions to act in sustainable ways."

The research team and Ipsos-MORI surveyed 1,822 members of the British public to test whether personal experience of flooding had affected perceptions about climate change. They also looked at whether those perceptions would affect respondents' intentions regarding energy use. The study revealed that people who reported flooding experiences had significantly different perceptions of climate change, compared to those who had not experienced flooding. These perceptions were, in turn related to a greater preparedness to save energy. In particular:

  • Those who reported flooding in their local area were more likely to be concerned about climate change, to perceive a greater local vulnerability to its impacts, and also felt more able to have an impact (perceived instrumentality) over the issue.
  • Flooding experiences were also linked to lower levels of uncertainty regarding the existence of climate change
  • Perceived instrumentality, concern, and perceived local vulnerability were found to mediate the relationship between flooding experience and preparedness to reduce energy use.

Professor Nick Pidgeon, School of Psychology, Cardiff University, who led the research team added: "This important study provides the first solid evidence for something which has been suspected for some time -- that people's local experience of climate related events such as flooding will promote higher awareness of the issue. As a result it suggests new ways for engaging people with this most important and pressing of environmental issues."

The research was jointly funded by the Economic and Social Research Council and the Leverhulme Trust. Additional support was received from Horizon Digital Economy Research.


Story Source:

The above story is based on materials provided by Cardiff University. Note: Materials may be edited for content and length.


Journal Reference:

  1. A. Spence, W. Poortinga, C. Butler, N. F. Pidgeon. Perceptions of climate change and willingness to save energy related to flood experience. Nature Climate Change, 2011; DOI: 10.1038/NCLIMATE1059

Cite This Page:

Cardiff University. "Climate change hits home." ScienceDaily. ScienceDaily, 20 March 2011. <www.sciencedaily.com/releases/2011/03/110320164228.htm>.
Cardiff University. (2011, March 20). Climate change hits home. ScienceDaily. Retrieved July 25, 2014 from www.sciencedaily.com/releases/2011/03/110320164228.htm
Cardiff University. "Climate change hits home." ScienceDaily. www.sciencedaily.com/releases/2011/03/110320164228.htm (accessed July 25, 2014).

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