Featured Research

from universities, journals, and other organizations

Kids exposed to millions of tobacco images/messages every week on prime time UK TV

Date:
March 11, 2013
Source:
BMJ-British Medical Journal
Summary:
UK children are being exposed to millions of tobacco images/messages every week on prime time television, indicates new research.

UK children are being exposed to millions of tobacco images/messages every week on prime time television, indicates research published online in Tobacco Control.

Related Articles


Smoking and other tobacco content frequently feature in films marketed to kids, which is known to spark their interest in starting to smoke, say the authors.

More stringent curbs on tobacco imagery in the TV programme schedule could help curb uptake among young people, who spend an average of 2.5 hours in front of the box every day, they suggest.

The authors analysed the weekly content of all five free to air UK TV channels, broadcast between 1800 and 2200 hours on three separate occasions, four weeks apart, in April, May, and June 2010.

The content was then coded in 1 minute intervals according to whether it was: actual use of a tobacco product; implied use; the presence of tobacco paraphernalia, such as packs and ashtrays; and other references to tobacco, such as a news report.

The authors also looked for appearances of clear and unambiguous tobacco branding and merchandising.

In all, the 420 hours of recordings comprised 613 programmes plus 1121 adverts and trailers, totalling 25,210 part or full minute intervals. Documentaries (161), news programmes (139), and soap operas (72) were the most common genres.

Among the 613 programmes broadcast, a third (210; 34%) contained some tobacco content. This occurred at least once in more than half of all reality TV (67%), feature films (64%), and comedy (52%) programmes, and in around half of soap operas (49%) and dramas (48%).

Over two thirds of tobacco content (69%) featured in the 75% of hours of programmes in the sample broadcast before the 9 pm "watershed" which marks the line between material more suitable for adults than for children.

The break-down of content type showed that actual tobacco use occurred in 245 (1%) of all 1-minute intervals, in 73 (12%) of all programmes, and (0.7%) of all adverts/trailers.

At least one appearance of implied tobacco use, tobacco paraphernalia, or other references to tobacco occurred in 618 (2.5%) 1 minute intervals. And 66 tobacco branding appearances occurred in 27 1 minute intervals in 18 programmes.

Based on the programme content and the sizeable audience viewing figures for young people, this translates into 59 million instances of tobacco imagery/messaging, 16 million of actual tobacco use, and 3 million of tobacco brand appearances every week, say the authors.

Tobacco advertising, sponsorship and promotion in TV programmes are banned in the UK, but imagery included for artistic or editorial reasons is exempt.

Nevertheless, the appearance of real brands in fictional programmes, such as soap operas, is "of questionable legality," comment the authors, who call for the regulations and guidelines on tobacco content to be reviewed, to protect children.

"We would recommend that future television programming remove gratuitous depictions of tobacco, particularly actual smoking and tobacco branding, from programmes aimed at young people, or, in the UK, scheduled before the 2100 watershed," they write.


Story Source:

The above story is based on materials provided by BMJ-British Medical Journal. Note: Materials may be edited for content and length.


Journal Reference:

  1. A. Lyons, A. McNeill, J. Britton. Tobacco imagery on prime time UK television. Tobacco Control, 2013; DOI: 10.1136/tobaccocontrol-2012-050650

Cite This Page:

BMJ-British Medical Journal. "Kids exposed to millions of tobacco images/messages every week on prime time UK TV." ScienceDaily. ScienceDaily, 11 March 2013. <www.sciencedaily.com/releases/2013/03/130311201142.htm>.
BMJ-British Medical Journal. (2013, March 11). Kids exposed to millions of tobacco images/messages every week on prime time UK TV. ScienceDaily. Retrieved March 2, 2015 from www.sciencedaily.com/releases/2013/03/130311201142.htm
BMJ-British Medical Journal. "Kids exposed to millions of tobacco images/messages every week on prime time UK TV." ScienceDaily. www.sciencedaily.com/releases/2013/03/130311201142.htm (accessed March 2, 2015).

Share This


More From ScienceDaily



More Mind & Brain News

Monday, March 2, 2015

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

How Facebook Use Can Lead To Depression

How Facebook Use Can Lead To Depression

Newsy (Mar. 1, 2015) Margaret Duffy of the University of Missouri talks about her study on the social network and the envy and depression that Facebook use can cause. Video provided by Newsy
Powered by NewsLook.com
The Best Foods to Battle Stress

The Best Foods to Battle Stress

Buzz60 (Feb. 26, 2015) If you&apos;re dealing with anxiety, there are a few foods that can help. Krystin Goodwin (@krystingoodwin) has the best foods to tame stress. Video provided by Buzz60
Powered by NewsLook.com
Sleeping Too Much Or Too Little Might Increase Stroke Risk

Sleeping Too Much Or Too Little Might Increase Stroke Risk

Newsy (Feb. 26, 2015) People who sleep more than eight hours per night are 45 percent more likely to have a stroke, according to a University of Cambridge study. Video provided by Newsy
Powered by NewsLook.com
Mayor Says District of Columbia to Go Ahead With Pot Legalization

Mayor Says District of Columbia to Go Ahead With Pot Legalization

Reuters - News Video Online (Feb. 25, 2015) Washington&apos;s mayor says the District of Columbia will move forward with marijuana legalization, despite pushback from Congress. Rough Cut (no reporter narration). Video provided by Reuters
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins