Featured Research

from universities, journals, and other organizations

Learning to recycle: Does political ideology matter?

Date:
May 14, 2013
Source:
Journal of Consumer Research, Inc.
Summary:
Some targeted messages based on political orientation are more effective at persuading consumers to recycle according to a new study.

Some targeted messages based on political orientation are more effective at persuading consumers to recycle, according to a new study in the Journal of Consumer Research.

Related Articles


"Given the sharp differences in attitudes toward sustainability, surprisingly little attention has been paid to understanding how to appeal to differences in political orientation in order to influence recycling. Unique appeals targeted to liberals and conservatives may be more effective at getting them to adopt environmentally conscious behaviors," write authors Blair Kidwell (The Ohio State University), Adam Farmer, and David M. Hardesty (both University of Kentucky).

In one study, consumers were asked about their recycling intentions after reading various appeals. Consumers who call themselves liberals were more enthusiastic about recycling when the focus was on fairness and reducing harm to others to create a sense of feeling good. Meanwhile, consumers who call themselves conservatives were more likely to express an intention to recycle when appeals focused on group membership, duty, or obligation to authority.

In another interesting study, consumers were asked about their intentions to recycle, purchase CFL light bulbs, and conserve water after reading persuasive appeals. Consumers who call themselves conservatives showed greater commitment to sustainable behaviors when the appeals were accompanied by patriotic images, while appeals displaying a well-known charity (Habitat for Humanity) had a greater influence on consumers who call themselves liberals.

"While there has been progress in getting consumers to embrace recycling, much remains to be done to uncover new ways to increase sustainable behavior. Persuasive appeals consistent with underlying political ideology can influence both sustainable intentions and behavior," the authors conclude.


Story Source:

The above story is based on materials provided by Journal of Consumer Research, Inc.. Note: Materials may be edited for content and length.


Journal Reference:

  1. Blair Kidwell, Adam Farmer, David M. Hardesty. Getting Liberals and Conservatives to Go Green: Political Ideology and Congruent Appeals. Journal of Consumer Research, 2013; 000 DOI: 10.1086/670610

Cite This Page:

Journal of Consumer Research, Inc.. "Learning to recycle: Does political ideology matter?." ScienceDaily. ScienceDaily, 14 May 2013. <www.sciencedaily.com/releases/2013/05/130514112743.htm>.
Journal of Consumer Research, Inc.. (2013, May 14). Learning to recycle: Does political ideology matter?. ScienceDaily. Retrieved April 21, 2015 from www.sciencedaily.com/releases/2013/05/130514112743.htm
Journal of Consumer Research, Inc.. "Learning to recycle: Does political ideology matter?." ScienceDaily. www.sciencedaily.com/releases/2013/05/130514112743.htm (accessed April 21, 2015).

Share This


More From ScienceDaily



More Science & Society News

Tuesday, April 21, 2015

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Yemen Doctors at Breaking Point

Yemen Doctors at Breaking Point

Reuters - News Video Online (Apr. 21, 2015) — A Sanaa hospital struggles to cope with the high number of casualties with severe injuries, after an air strike left at least 25 dead and hundreds wounded. Deborah Lutterbeck reports. Video provided by Reuters
Powered by NewsLook.com
Labour Party Warns Britain's Health Service 'on Life Support'

Labour Party Warns Britain's Health Service 'on Life Support'

AFP (Apr. 20, 2015) — Britain&apos;s opposition Labour Party Monday claimed the National Health Service (NHS) was &apos;on life support&apos; as it turned its attention to the state-run service, which is a key issue for the UK&apos;s May 7 general election. Video provided by AFP
Powered by NewsLook.com
Pending Comcast-Time Warner Merger Has DOJ, FCC Concerned

Pending Comcast-Time Warner Merger Has DOJ, FCC Concerned

Newsy (Apr. 20, 2015) — The Department of Justice reportedly has concerns a Time Warner-Comcast merger would create an entity too large in the cable and broadband markets. Video provided by Newsy
Powered by NewsLook.com
Five Years Later, the BP Oil Spill Is Still Taking Its Toll

Five Years Later, the BP Oil Spill Is Still Taking Its Toll

AFP (Apr. 20, 2015) — On April 20, 2010, an explosion and fire on the Deepwater Horizon rig in the Gulf of Mexico started the biggest oil spill in US history. BP recently reported the Gulf is recovering well, but scientists paint a different picture. Duration: 02:36 Video provided by AFP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
 
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:  

Breaking News:

Strange & Offbeat Stories

 

Science & Society

Business & Industry

Education & Learning

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:  

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile iPhone Android Web
Follow Facebook Twitter Google+
Subscribe RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins