Featured Research

from universities, journals, and other organizations

From embarrassing Facebook posts to controversial Tweets, why are consumers oversharing online?

Date:
July 26, 2013
Source:
University of Chicago Press Journals
Summary:
Increased use of digital communication is causing consumers to lose their inhibitions and "overshare" online, according to a new study.

Increased use of digital communication is causing consumers to lose their inhibitions and "overshare" online, according to a new study in the Journal of Consumer Research.

"Sharing itself is not new, but consumers now have unlimited opportunities to share their thoughts, opinions, and photos, or otherwise promote themselves and their self-image online. Digital devices help us share more, and more broadly, then ever before," writes author Russell W. Belk (York University).

Blogging beckons us to tell all. YouTube's slogan is "Broadcast Yourself." Social media sites ask us "What do you have to Share?" Consumers can rate books, movies, or restaurants online and engage with other consumers on forums and on the websites of sellers like Amazon, Yelp, or IMDB. The possibilities for sharing online are endless and many of the most popular websites and smartphone apps are devoted to sharing.

This week, the media was abuzz with the news that the 70-year-old Geraldo Rivera had shared a shirtless "selfie" on Twitter. Countless celebrities, from "30 Rock" star Alec Baldwin to Miami Dolphins wide receiver Mike Wallace, have lived to regret controversial tweets. Meanwhile, ordinary consumers routinely post photos online of themselves nude or engaged in embarrassing activities.

While a limited number of people see our physical selves, a virtually infinite number of people may see our online representations of ourselves. Appearing literally or figuratively naked online can come back to haunt consumers in future school and job applications, promotions, and relationships.

"Due to an online disinhibition effect and a tendency to confess to far more shortcomings and errors than they would divulge face-to-face, consumers seem to disclose more and may wind up 'oversharing' through digital media to their eventual regret," the author concludes.


Story Source:

The above story is based on materials provided by University of Chicago Press Journals. Note: Materials may be edited for content and length.


Journal Reference:

  1. Russell W. Belk. Extended Self in a Digital World. Journal of Consumer Research, October 2013

Cite This Page:

University of Chicago Press Journals. "From embarrassing Facebook posts to controversial Tweets, why are consumers oversharing online?." ScienceDaily. ScienceDaily, 26 July 2013. <www.sciencedaily.com/releases/2013/07/130726131248.htm>.
University of Chicago Press Journals. (2013, July 26). From embarrassing Facebook posts to controversial Tweets, why are consumers oversharing online?. ScienceDaily. Retrieved July 31, 2014 from www.sciencedaily.com/releases/2013/07/130726131248.htm
University of Chicago Press Journals. "From embarrassing Facebook posts to controversial Tweets, why are consumers oversharing online?." ScienceDaily. www.sciencedaily.com/releases/2013/07/130726131248.htm (accessed July 31, 2014).

Share This




More Mind & Brain News

Thursday, July 31, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Dieting At A Young Age Might Lead To Harmful Health Habits

Dieting At A Young Age Might Lead To Harmful Health Habits

Newsy (July 30, 2014) Researchers say women who diet at a young age are at greater risk of developing harmful health habits, including eating disorders and alcohol abuse. Video provided by Newsy
Powered by NewsLook.com
It's Not Just Facebook: OKCupid Experiments With Users Too

It's Not Just Facebook: OKCupid Experiments With Users Too

Newsy (July 29, 2014) If you've been looking for love online, there's a chance somebody has been looking at how you're looking. Video provided by Newsy
Powered by NewsLook.com
How Your Face Can Leave A Good Or Bad First Impression

How Your Face Can Leave A Good Or Bad First Impression

Newsy (July 29, 2014) Researchers have found certain facial features can make us seem more attractive or trustworthy. Video provided by Newsy
Powered by NewsLook.com
Losing Sleep Leaves You Vulnerable To 'False Memories'

Losing Sleep Leaves You Vulnerable To 'False Memories'

Newsy (July 27, 2014) A new study shows sleep deprivation can make it harder for people to remember specific details of an event. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

    Environment News

    Technology News



      Save/Print:
      Share:

      Free Subscriptions


      Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

      Get Social & Mobile


      Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

      Have Feedback?


      Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
      Mobile: iPhone Android Web
      Follow: Facebook Twitter Google+
      Subscribe: RSS Feeds Email Newsletters
      Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins