Featured Research

from universities, journals, and other organizations

From embarrassing Facebook posts to controversial Tweets, why are consumers oversharing online?

Date:
July 26, 2013
Source:
University of Chicago Press Journals
Summary:
Increased use of digital communication is causing consumers to lose their inhibitions and "overshare" online, according to a new study.

Increased use of digital communication is causing consumers to lose their inhibitions and "overshare" online, according to a new study in the Journal of Consumer Research.

"Sharing itself is not new, but consumers now have unlimited opportunities to share their thoughts, opinions, and photos, or otherwise promote themselves and their self-image online. Digital devices help us share more, and more broadly, then ever before," writes author Russell W. Belk (York University).

Blogging beckons us to tell all. YouTube's slogan is "Broadcast Yourself." Social media sites ask us "What do you have to Share?" Consumers can rate books, movies, or restaurants online and engage with other consumers on forums and on the websites of sellers like Amazon, Yelp, or IMDB. The possibilities for sharing online are endless and many of the most popular websites and smartphone apps are devoted to sharing.

This week, the media was abuzz with the news that the 70-year-old Geraldo Rivera had shared a shirtless "selfie" on Twitter. Countless celebrities, from "30 Rock" star Alec Baldwin to Miami Dolphins wide receiver Mike Wallace, have lived to regret controversial tweets. Meanwhile, ordinary consumers routinely post photos online of themselves nude or engaged in embarrassing activities.

While a limited number of people see our physical selves, a virtually infinite number of people may see our online representations of ourselves. Appearing literally or figuratively naked online can come back to haunt consumers in future school and job applications, promotions, and relationships.

"Due to an online disinhibition effect and a tendency to confess to far more shortcomings and errors than they would divulge face-to-face, consumers seem to disclose more and may wind up 'oversharing' through digital media to their eventual regret," the author concludes.


Story Source:

The above story is based on materials provided by University of Chicago Press Journals. Note: Materials may be edited for content and length.


Journal Reference:

  1. Russell W. Belk. Extended Self in a Digital World. Journal of Consumer Research, October 2013

Cite This Page:

University of Chicago Press Journals. "From embarrassing Facebook posts to controversial Tweets, why are consumers oversharing online?." ScienceDaily. ScienceDaily, 26 July 2013. <www.sciencedaily.com/releases/2013/07/130726131248.htm>.
University of Chicago Press Journals. (2013, July 26). From embarrassing Facebook posts to controversial Tweets, why are consumers oversharing online?. ScienceDaily. Retrieved October 23, 2014 from www.sciencedaily.com/releases/2013/07/130726131248.htm
University of Chicago Press Journals. "From embarrassing Facebook posts to controversial Tweets, why are consumers oversharing online?." ScienceDaily. www.sciencedaily.com/releases/2013/07/130726131248.htm (accessed October 23, 2014).

Share This



More Mind & Brain News

Thursday, October 23, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Working Mother Getaway: Beaches Turks & Caicos

Working Mother Getaway: Beaches Turks & Caicos

Working Mother (Oct. 22, 2014) Feast your eyes on this gorgeous family-friendly resort. Video provided by Working Mother
Powered by NewsLook.com
What Your Favorite Color Says About You

What Your Favorite Color Says About You

Buzz60 (Oct. 22, 2014) We all have one color we love to wear, and believe it or not, your color preference may reveal some of your character traits. In celebration of National Color Day, Krystin Goodwin (@kyrstingoodwin) highlights what your favorite colors may say about you. Video provided by Buzz60
Powered by NewsLook.com
First-Of-Its-Kind Treatment Gives Man Ability To Walk Again

First-Of-Its-Kind Treatment Gives Man Ability To Walk Again

Newsy (Oct. 21, 2014) A medical team has for the first time given a man the ability to walk again after transplanting cells from his brain onto his severed spinal cord. Video provided by Newsy
Powered by NewsLook.com
Portable Breathalyzer Gets You Home Safely

Portable Breathalyzer Gets You Home Safely

Buzz60 (Oct. 21, 2014) Breeze, a portable breathalyzer, gets you home safely by instantly showing your blood alcohol content, and with one tap, lets you call an Uber, a cab or a friend from your contact list to pick you up. Sean Dowling (@SeanDowlingTV) has the details. Video provided by Buzz60
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins