Featured Research

from universities, journals, and other organizations

Websites: Reading privacy policy lowers trust

Date:
May 20, 2014
Source:
Inderscience Publishers
Summary:
Website privacy policies are almost obligatory for many online services, but for anyone who reads these often unwieldy documents, trust in the provider is more commonly reduced than gained, according to researchers.

Website privacy policies are almost obligatory for many online services, but for anyone who reads these often unwieldy documents, trust in the provider is more commonly reduced than gained, according to US researchers.

Almost every commercial website, social network, search engine and banking site has a privacy policy. Indeed, these and countless other sites that scrape personal information via forms, logins and tracking cookies are obliged by law in some parts of the world to post a document online giving details of how they protect any personal data you give the site and to what use it might be put.

Of course, the existence of a privacy document does not ensure that users read and understand the policy. Indeed, the long-winded and opaque policies provided by many well-known web sites not only deter casual users from reading them but seem to be prepared in such a way as to obfuscate the very policies they aim to describe. One might suggest that such obfuscation is there to deliberately confuse naοve users and to allow the companies running such websites to harvest personal and private information and to do with it what they will without any recourse to the morality of such actions.

Now, Xiaojing Sheng and Penny Simpson of the College of Business Administration, at The University of Texas-Pan American, in Edinburg, Texas, USA, have investigated why users are often not inclined to read online privacy policies. They have demonstrated that for many users hoping to access a given online service reading the operator's detailed privacy policy commonly leads them to be less trusting and to perceive the operator as less trustworthy in general.

The team's survey of internet users revealed that almost one third of those who read the privacy policy on the sites they use are concerned that their private information might be shared or sold. Conversely, more than a quarter of respondents reported that they do not read privacy policies because of the documentation's overt complexity, length, and small print. Almost 13% of respondents did not read the documents because they trusted the site implicitly.


Story Source:

The above story is based on materials provided by Inderscience Publishers. Note: Materials may be edited for content and length.


Journal Reference:

  1. Xiaojing Sheng, Penny M. Simpson. Effects of perceived privacy protection: does reading privacy notices matter? International Journal of Services and Standards, 2014 (in press)

Cite This Page:

Inderscience Publishers. "Websites: Reading privacy policy lowers trust." ScienceDaily. ScienceDaily, 20 May 2014. <www.sciencedaily.com/releases/2014/05/140520120133.htm>.
Inderscience Publishers. (2014, May 20). Websites: Reading privacy policy lowers trust. ScienceDaily. Retrieved July 31, 2014 from www.sciencedaily.com/releases/2014/05/140520120133.htm
Inderscience Publishers. "Websites: Reading privacy policy lowers trust." ScienceDaily. www.sciencedaily.com/releases/2014/05/140520120133.htm (accessed July 31, 2014).

Share This




More Science & Society News

Thursday, July 31, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Florida Panther Rebound Upsets Ranchers

Florida Panther Rebound Upsets Ranchers

AP (July 31, 2014) — With Florida's panther population rebounding, some ranchers complain the protected predators are once again killing their calves. (July 31) Video provided by AP
Powered by NewsLook.com
Britain Testing Driverless Cars on Roadways

Britain Testing Driverless Cars on Roadways

AP (July 30, 2014) — British officials said on Wednesday that driverless cars will be tested on roads in as many as three cities in a trial program set to begin in January. Officials said the tests will last up to three years. (July 30) Video provided by AP
Powered by NewsLook.com
Health Insurers' Profits Slide

Health Insurers' Profits Slide

Reuters - Business Video Online (July 30, 2014) — Obamacare-related costs were said to be behind the profit plunge at Wellpoint and Humana, but Wellpoint sees the new exchanges boosting its earnings for the full year. Fred Katayama reports. Video provided by Reuters
Powered by NewsLook.com
Peace Corps Pulls Workers From W. Africa Over Ebola Fears

Peace Corps Pulls Workers From W. Africa Over Ebola Fears

Newsy (July 30, 2014) — The Peace Corps is one of several U.S.-based organizations to pull workers out of West Africa because of the Ebola outbreak. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
 
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:  

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

    Environment News

    Technology News



      Save/Print:
      Share:  

      Free Subscriptions


      Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

      Get Social & Mobile


      Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

      Have Feedback?


      Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
      Mobile iPhone Android Web
      Follow Facebook Twitter Google+
      Subscribe RSS Feeds Email Newsletters
      Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins