Featured Research

from universities, journals, and other organizations

Ten new e-cigarette brands and over 240 new flavors appear monthly on the web

Date:
June 16, 2014
Source:
BMJ-British Medical Journal
Summary:
The number and type of e-cigarettes available online has soared within the past couple of years, with around 10 new brands and more than 240 new flavors coming to market every month during this period, reveals a study.

The number and type of e-cigarettes available online has soared within the past couple of years, with around 10 new brands and more than 240 new flavours coming to market every month during this period, reveals a study published in a special supplement of Tobacco Control.

Related Articles


The study is one of nine pieces of research on e-cigarettes to come out of the State and Community Tobacco Control Research (SCTC) Initiative, funded by the US National Cancer Institute at the National Institutes of Health, and published in the supplement.

The researchers base their findings on a comprehensive trawl of online English language websites marketing e-cigarettes between two specific periods -- May to August 2012 and December 2013 to January 2014.

They looked particularly at brands (older and newer); models ('cigalikes', which resemble conventional cigarettes); eGos, which are larger and usually have a removable tank containing liquid nicotine; and mods, which are larger still and endlessly customisable), flavours; nicotine strengths; ingredients; and product claims.

The first search identified 288 unique brands, 37 of which had disappeared by the time of the second search, which identified a further 215 new brands.

By January 2014, there were 466 different brands, each with its own website, and 7764 unique flavours. Nearly all brands offered tobacco and menthol flavours. The next most popular category of flavour was fruit, followed by dessert/candy, alcohol/drinks, snacks/meals.

In the 17 months between the two searches, there was a net increase of 10.5 brands and 242 new flavours each month.

A comparison of the older and newer brands showed that older brands were more likely to push their 'cigalike' qualities (just under 90% of older brands compared with just over half of newer ones).

Older brands were also significantly more likely to claim that they were healthier and cheaper than conventional cigarettes; that they offered a good substitute in areas were smoking is banned; and that they were effective smoking cessation aids.

Newer brands were more likely to focus on choice and versatility. They offered more flavours per brand than their older makes (49 compared with 32), and they were less likely to emphasise 'cigalike' qualities.

Around one in 10 older and newer brands made direct claims about the effectiveness of e-cigarettes in helping smokers quit.

The US regulator, the Food and Drug Administration, has recently categorised e-cigarettes as a tobacco product, so sales to minors will be banned. But this ban does not cover the internet, where up to half of the total quantity of e-cigarettes sold are purchased, the authors point out.

Since the arrival of the tobacco industry into the market, money has been ploughed into advertising, helping to spur growth, but no large advertising budget is required to achieve a web presence, they add. In the USA alone, the e-cigarette market is projected to reach US$2 billion this year.

"The number of e-cigarette brands sold on the internet is large and the variety of flavours staggering," write the researchers.

They also note the shift in marketing tactics for these products, from conventional cigarette substitutes, only better, to styling themselves as new nicotine delivery systems, offering consumer choice in models and flavours.

As yet, it's unclear what impact this rapidly expanding market will have on smoking uptake and cessation, which poses "significant challenges to regulatory policy making," they conclude.


Story Source:

The above story is based on materials provided by BMJ-British Medical Journal. Note: Materials may be edited for content and length.


Journal Reference:

  1. S.-H. Zhu, J. Y. Sun, E. Bonnevie, S. E. Cummins, A. Gamst, L. Yin, M. Lee. Four hundred and sixty brands of e-cigarettes and counting: implications for product regulation. Tobacco Control, 2014; 23 (Supplement 3): iii3 DOI: 10.1136/tobaccocontrol-2014-051670

Cite This Page:

BMJ-British Medical Journal. "Ten new e-cigarette brands and over 240 new flavors appear monthly on the web." ScienceDaily. ScienceDaily, 16 June 2014. <www.sciencedaily.com/releases/2014/06/140616204242.htm>.
BMJ-British Medical Journal. (2014, June 16). Ten new e-cigarette brands and over 240 new flavors appear monthly on the web. ScienceDaily. Retrieved March 29, 2015 from www.sciencedaily.com/releases/2014/06/140616204242.htm
BMJ-British Medical Journal. "Ten new e-cigarette brands and over 240 new flavors appear monthly on the web." ScienceDaily. www.sciencedaily.com/releases/2014/06/140616204242.htm (accessed March 29, 2015).

Share This


More From ScienceDaily



More Health & Medicine News

Sunday, March 29, 2015

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

S. Leone in New Anti-Ebola Lockdown

S. Leone in New Anti-Ebola Lockdown

AFP (Mar. 28, 2015) — Sierra Leone imposed a three-day nationwide lockdown Friday for the second time in six months in a bid to prevent a resurgence of the deadly Ebola virus. Duration: 01:17 Video provided by AFP
Powered by NewsLook.com
These Popular Antibiotics Can Cause Permanent Nerve Damage

These Popular Antibiotics Can Cause Permanent Nerve Damage

Newsy (Mar. 27, 2015) — A popular class of antibiotic can leave patients in severe pain and even result in permanent nerve damage. Video provided by Newsy
Powered by NewsLook.com
WH Plan to Fight Antibiotic-Resistant Germs

WH Plan to Fight Antibiotic-Resistant Germs

AP (Mar. 27, 2015) — The White House on Friday announced a five-year plan to fight the threat posed by antibiotic-resistant bacteria amid fears that once-treatable germs could become deadly. (March 27) Video provided by AP
Powered by NewsLook.com
House Ready to Pass Medicare Doc Bill

House Ready to Pass Medicare Doc Bill

AP (Mar. 26, 2015) — In rare bipartisan harmony, congressional leaders pushed a $214 billion bill permanently blocking physician Medicare cuts toward House passage Thursday, moving lawmakers closer to resolving a problem that has plagued them for years. (March 26) Video provided by AP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
 
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:  

Breaking News:

Strange & Offbeat Stories

 

Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:  

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile iPhone Android Web
Follow Facebook Twitter Google+
Subscribe RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins