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Personalized, Wireless Weather Forecasts To Reach Over 12 Million Users

Date:
April 6, 2000
Source:
University Corporation For Atmospheric Research
Summary:
WITI Corp., a provider of wireless custom weather forecasts, has been acquired by LifeMinders.com. The acquisition makes WITIs personalized forecasts available to LifeMinders 12.5 million members. WITI is a spinoff of the Boulder-based UCAR Foundation of the University Corporation for Atmospheric Research

LifeMinders.com Acquires WITI Corp.

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BOULDER -- WITI Corp., a provider of wireless custom weather forecasts,has been acquired by LifeMinders.com for an undisclosed sum, it wasannounced today. The acquisition makes WITI's personalized forecastsavailable to LifeMinders' 12.5 million members and its businesspartners' customers. The weather forecasts will be part of a broadrange of personalized wireless alerts and messages to be offered byLifeMinders following the acquisition.

WITI Corp. is a spinoff of the Boulder-based UCAR Foundation, theexclusive agent for technology commercialization for the UniversityCorporation for Atmospheric Research (UCAR), a consortium of over 60universities offering Ph.D.s in the atmospheric sciences.

"This agreement represents the perfect pairing of our personalizedwireless weather alert and forecast delivery capabilities with thelargest and fastest growing on-line deliverer of personalizedmessages and content," says Bruce Donaldson, CEO of WITI Corp. "Ourshared goal is to provide the broadest array of accurate and timelyinformation for delivery to wireless devices."

WITI Corp. worked closely for several years with scientists at theNational Center for Atmospheric Research (NCAR) to convert weatherinformation produced by the National Weather Service into hourlyforecasts targeted by zip code. NCAR researchers study all aspects ofatmospheric and oceanic science, including weather, with an eye toimproving predictions. The UCAR Foundation transfers NCAR know-how tothe public through private sector enterprises such as WITI Corp. NCARis managed by UCAR under sponsorship by the National ScienceFoundation.

"It's thrilling to watch NCAR research move from the lab out into theworld where it can help millions of people in their daily lives,"says UCAR president Richard Anthes. "WITI Corp. is a great successfor UCAR's technology transfer efforts--our first 'home run'!"

"This acquisition gives us the platform to offer forecasts, warnings,and alerts immediately to our 12.5 million members as well as thecustomers of our business-to-business partners wherever and wheneverthey need it," says Stephen R. Chapin, Jr., CEO and president ofLifeMinders.com. "After looking at a number of options for wirelessdelivery, we chose WITI because we have used their technology overthe last few months in our daily product and found it to be the mostscalable and robust." Donaldson and half the WITI staff will relocateto the LifeMinders headquarters in Herndon, Virginia. The rest willremain in Boulder to help with technical coordination.

About WITI Corp.

WITI Corp. offers personalized forecasts for more than 120,000locations within the United States. The company led the way inwireless weather forecasts when it launched its Weather Windowservice in 1998. WITI Corp. expanded its offerings to include two newservices: Alert2Go, wireless weather alerts and messaging used byleading radio stations, and NOWAlert, a similar service fortelevision stations. Today radio and television stations offeringWITI products serve more than five million households. By immediatelyserving WITI's broadcast clients, LifeMinders.com will be offeringthe newly acquired company its first opportunity for off-line crosspromotion.

About LifeMinders.com

Large and fast-growing, LifeMinders.com (NASDAQ:LFMN) is a member-based e-marketer and provider of business-to-business outsourcingsolutions. The company sends highly personalized e-mails each week tomore than 12.5 million LifeMinders.com members. A free service, thecompany helps its members keep track of various areas of their lives,such as family, entertainment, home, automobiles, and personalfinance. Its LifeMinders Today messages contain WITI's daily weatherforecasts by zip code. LifeMinders.com, LifeMinders, and theLifeMinders.com logo are trademarks of LifeMinders.com, Inc.(http://www.lifeminders.com).


Story Source:

The above story is based on materials provided by University Corporation For Atmospheric Research. Note: Materials may be edited for content and length.


Cite This Page:

University Corporation For Atmospheric Research. "Personalized, Wireless Weather Forecasts To Reach Over 12 Million Users." ScienceDaily. ScienceDaily, 6 April 2000. <www.sciencedaily.com/releases/2000/04/000403122427.htm>.
University Corporation For Atmospheric Research. (2000, April 6). Personalized, Wireless Weather Forecasts To Reach Over 12 Million Users. ScienceDaily. Retrieved October 31, 2014 from www.sciencedaily.com/releases/2000/04/000403122427.htm
University Corporation For Atmospheric Research. "Personalized, Wireless Weather Forecasts To Reach Over 12 Million Users." ScienceDaily. www.sciencedaily.com/releases/2000/04/000403122427.htm (accessed October 31, 2014).

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