Featured Research

from universities, journals, and other organizations

Informal social networks better at encouraging Hispanics to prepare for disasters

Date:
December 17, 2009
Source:
University of California - Los Angeles
Summary:
Informal social networks are more effective than mailers and "media blitzes" at encouraging Hispanics to be prepared for disasters.

Historically, authorities have used broad media campaigns to encourage the public to prepare for disasters -- an approach that has proven largely ineffective. For this new study, UCLA researchers sought to test novel, culturally tailored, informal social networking approaches to improve disaster preparedness, using data on 231 Hispanics in Los Angeles County.

Related Articles


Researchers randomly assigned study participants to attend pláticas -- discussion groups led by a lay health teacher -- or to receive culturally tailored mailers encouraging them to store bottled water and food and devise a family communication plan in preparation for a disaster. They found that 93.3 percent of plática participants who did not have water at the beginning did so at follow-up, compared with 66.7 percent of those who received mailers; 91.7 percent of the plática group stored food, compared with 60.6 percent of mailer recipients; and 70.4 percent of plática participants had a family communication plan, compared with 42.3 percent of mailer recipients.

This study is the first to use sophisticated techniques to improve disaster preparedness among Hispanics. It shows that lay health teachers who engage people inside their social networks and use culturally tailored contentwere more effective than mailers at encouraging participants to stockpile water and food and create a family communication plan.

Authors of the study, which appears in the December issue of the American Journal of Preventive Medicine, are David P. Eisenman, Deborah Glik, Richard Maranon, Qiong Zhow, Chi-Hong Tseng and Steven M. Asch, all of UCLA, and Lupe Gonzalez of the Coalition for Community Health in Los Angeles.

Funding was provided by the U.S. Centers for Disease Control and Prevention.


Story Source:

The above story is based on materials provided by University of California - Los Angeles. The original article was written by Enrique Rivero. Note: Materials may be edited for content and length.


Cite This Page:

University of California - Los Angeles. "Informal social networks better at encouraging Hispanics to prepare for disasters." ScienceDaily. ScienceDaily, 17 December 2009. <www.sciencedaily.com/releases/2009/12/091217094903.htm>.
University of California - Los Angeles. (2009, December 17). Informal social networks better at encouraging Hispanics to prepare for disasters. ScienceDaily. Retrieved December 19, 2014 from www.sciencedaily.com/releases/2009/12/091217094903.htm
University of California - Los Angeles. "Informal social networks better at encouraging Hispanics to prepare for disasters." ScienceDaily. www.sciencedaily.com/releases/2009/12/091217094903.htm (accessed December 19, 2014).

Share This


More From ScienceDaily



More Science & Society News

Friday, December 19, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Navy Unveils Robot Fish

Navy Unveils Robot Fish

Reuters - Light News Video Online (Dec. 18, 2014) — The U.S. Navy unveils an underwater device that mimics the movement of a fish. Tara Cleary reports. Video provided by Reuters
Powered by NewsLook.com
Kids Die While Under Protective Services

Kids Die While Under Protective Services

AP (Dec. 18, 2014) — As part of a six-month investigation of child maltreatment deaths, the AP found that hundreds of deaths from horrific abuse and neglect could have been prevented. AP's Haven Daley reports. (Dec. 18) Video provided by AP
Powered by NewsLook.com
How 2014 Shaped The Future Of The Internet

How 2014 Shaped The Future Of The Internet

Newsy (Dec. 18, 2014) — It has been a long, busy year for Net Neutrality. The stage is set for an expected landmark FCC decision sometime in 2015. Video provided by Newsy
Powered by NewsLook.com
White House: Sony Hack a 'serious National Security Matter'

White House: Sony Hack a 'serious National Security Matter'

AFP (Dec. 18, 2014) — White House spokesperson Josh Earnest says cyber attacks that ultimately prompted Sony Pictures to scrap the release of a madcap comedy about North Korea are a "serious national security matter." Duration: 00:35 Video provided by AFP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
 
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:  

Breaking News:

Strange & Offbeat Stories

 

Science & Society

Business & Industry

Education & Learning

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:  

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile iPhone Android Web
Follow Facebook Twitter Google+
Subscribe RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins