Featured Research

from universities, journals, and other organizations

Good news for couch potatoes: 3-D TV may be the victim of negative preconceptions

Date:
July 30, 2014
Source:
Taylor & Francis
Summary:
An academic led a lab-based research, involving 433 viewers of ages from 4 to 82 years, in which participants were asked to watch Toy Story in either 2-D or 3-D (S3D) and report on their viewing experience. The objective of the study was to investigate visual discomfort in relation to 3-D display technologies, as well as to determine the impact of people’s preconceptions on their experience of 3D TV. It’s no secret that the format hasn’t taken off in the way many had anticipated.

An academic from Newcastle University, UK, has led a lab-based research, involving 433 viewers of ages from 4 to 82 years, in which participants were asked to watch Toy Story in either 2D or 3D (S3D) and report on their viewing experience. The objective of the study was to investigate visual discomfort in relation to 3D display technologies, as well as to determine the impact of people's preconceptions on their experience of 3D TV. It's no secret that the format hasn't taken off in the way many had anticipated.

Related Articles


Research participants were asked to rate their viewing experience according to a number of parameters and soon it emerged that those watching three-dimensional content had a significantly higher incidence of adverse effects than their 2D counterparts. The team suspected that this might partly reflect a 'nocebo effect' -- 'an intrinsically harmless substance or procedure causing adverse effects due to negative expectations'. To shed light on the matter, the team devised a harmless ploy; two-dimensional content was shown to a number of viewers expecting to watch a 3D movie, and results were then compared with those from the 2D group. The outcome corroborated the researchers' suspicions, confirming that, when it comes to 3D TV, some people approach it with a jaundiced eye.

This fascinating new study confirms watching S3D television can cause discomfort to a small number of viewers, but why this is so remains unclear. "When cinema was first introduced, people found that very disturbing, and yet nowadays we all watch it happily," says Jenny Read, one of the authors of this research. "There is a kind of circular effect -- as the technology gets better, people will use it more."

The future may be looking brighter for S3D TV then.


Story Source:

The above story is based on materials provided by Taylor & Francis. Note: Materials may be edited for content and length.


Journal Reference:

  1. Jenny C.A. Read, Iwo Bohr. User experience while viewing stereoscopic 3D television. Ergonomics, 2014; 57 (8): 1140 DOI: 10.1080/00140139.2014.914581

Cite This Page:

Taylor & Francis. "Good news for couch potatoes: 3-D TV may be the victim of negative preconceptions." ScienceDaily. ScienceDaily, 30 July 2014. <www.sciencedaily.com/releases/2014/07/140730093829.htm>.
Taylor & Francis. (2014, July 30). Good news for couch potatoes: 3-D TV may be the victim of negative preconceptions. ScienceDaily. Retrieved October 31, 2014 from www.sciencedaily.com/releases/2014/07/140730093829.htm
Taylor & Francis. "Good news for couch potatoes: 3-D TV may be the victim of negative preconceptions." ScienceDaily. www.sciencedaily.com/releases/2014/07/140730093829.htm (accessed October 31, 2014).

Share This



More Computers & Math News

Friday, October 31, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Protests Stall Hungary's Internet Tax

Protests Stall Hungary's Internet Tax

Reuters - Business Video Online (Oct. 31, 2014) Hungary will shelve plans to introduce a tax on internet data traffic that has generated big protests over the past week. But as Amy Pollock reports the controversial issue hasn’t gone away entirely. Video provided by Reuters
Powered by NewsLook.com
Samsung's Incredible Shrinking Smartphone Profits

Samsung's Incredible Shrinking Smartphone Profits

Reuters - Business Video Online (Oct. 30, 2014) The world's top mobile maker is under severe pressure, delivering a 60 percent drop in Q3 profit as its handset business struggles. Turning it around may not prove easy, says Reuters' Jon Gordon. Video provided by Reuters
Powered by NewsLook.com
Ban On Wearable Cameras In Movie Theaters Surprises No One

Ban On Wearable Cameras In Movie Theaters Surprises No One

Newsy (Oct. 30, 2014) The Motion Picture Association of America and the National Association of Theatre Owners now prohibit wearable cameras such as Google Glass. Video provided by Newsy
Powered by NewsLook.com
Spain's New 'Google Tax' Makes News Feeds Pay For Links

Spain's New 'Google Tax' Makes News Feeds Pay For Links

Newsy (Oct. 30, 2014) Spanish lawmakers have passed new IP rules requiring aggregators to pay for linking to news sites, following a broader trend across the E.U. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Space & Time

Matter & Energy

Computers & Math

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins