In a survey of a nationally representative sample of the U.S. population, 65 percent of respondents reported awareness of online physician ratings and about one-fourth reported usage of these sites, according to a study in the February 19 issue of JAMA.
"Patients are increasingly turning to online physician ratings, just as they have sought ratings for other products and services," according to background information in the article. "Little is known about the public's awareness and use of online physician ratings, and whether these sites influence decisions about selecting a physician."
David A. Hanauer, M.D., M.S., of the University of Michigan Medical School, Ann Arbor, Mich., and colleagues surveyed the public in September 2012 about their knowledge and use of online ratings for selecting physicians. Sixty percent (2,137/3,563) of the sample responded. Twenty-one percent of respondents were 18 to 29 years of age; 17 percent, 30 to 39 years; 18 percent, 40 to 49 years; 19 percent, 50 to 59 years; and 26 percent, 60 years or older.
Among the findings of the survey:
The authors conclude that "rating sites that treat reviews of physicians like reviews of movies or mechanics may be useful to the public but the implications should be considered because the stakes are higher."
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