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Familiarity increases liking

Exposure effect is a psychological artifact well known to advertisers: people express undue liking for things merely because they are familiar with them.

This effect has been nicknamed the "familiarity breeds liking" effect.

In interpersonal attractiveness research studies, the term exposure principle is used to characterize the phenomenon in which the more often a person is seen by someone the more attractive and intelligent that person appears to be.

Note:   The above text is excerpted from the Wikipedia article "Familiarity increases liking", which has been released under the GNU Free Documentation License.
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