Reference Terms
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Familiarity increases liking
Exposure effect is a psychological artifact well known to advertisers: people express undue liking for things merely because they are familiar with them. This effect has been nicknamed the "familiarity breeds liking" effect. In interpersonal attractiveness research studies, the term exposure principle is used to characterize the phenomenon in which the more often a person is seen by someone the more attractive and intelligent that person appears to be.
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Mind & Brain News
May 13, 2026
May 13, 2026 UC Davis researchers created brand-new psychedelic-like compounds by shining UV light on amino acid-based molecules. These compounds activated key serotonin receptors tied to brain plasticity and mental health benefits, but surprisingly did not ...
May 13, 2026 A huge long-term study found that drinking two to three cups of coffee a day was linked to a much lower risk of dementia, especially before age 75. Researchers say caffeine may help keep brain cells active while reducing inflammation and harmful ...
May 13, 2026 The little pauses, “ums,” and moments when you struggle to find the right word may reveal far more about your brain than anyone realized. Researchers discovered that everyday speech patterns are closely tied to executive function — the mental ...
May 11, 2026 An ancient Chinese exercise routine may be just as powerful as a daily brisk walk for lowering blood pressure — without equipment, gyms, or intense workouts. In a major clinical trial, adults with stage 1 hypertension who practiced baduanjin, a ...
May 11, 2026 A new study suggests AI chatbots may do more than spread misinformation — they can actively strengthen a user’s false beliefs. Because conversational AI often validates and builds on what users say, it can make distorted memories, conspiracy ...
May 10, 2026 Scientists have uncovered a hidden “stop-scratching” signal in the nervous system that tells your brain when enough scratching is enough. The discovery centers on a molecule called TRPV4, which acts like part of an internal braking system for ...
May 7, 2026 Eating eggs might do more than just start your day—it could help protect your brain. Researchers found that people 65 and older who eat eggs regularly have a significantly lower risk of developing Alzheimer’s disease, with daily or near-daily ...
May 4, 2026 A new study suggests travel could be a surprisingly powerful anti-aging tool. By viewing tourism through the lens of entropy, researchers found that positive travel experiences may help the body stay balanced and resilient. Activities like exploring ...
May 4, 2026 A new study suggests a surprisingly simple compound could help fight Alzheimer’s disease. Researchers found that arginine—an inexpensive amino acid already considered safe—can reduce the buildup of toxic amyloid proteins in the brain, a ...
May 4, 2026 Creatine might be famous in the gym, but its real story is far more interesting. Naturally produced in the body, it helps power cells by rapidly regenerating ATP—the fuel that keeps muscles, the brain, and even the heart running during intense ...
May 4, 2026 A new study suggests depression may soon be detectable through a simple blood test—by tracking how certain immune cells age. Researchers found that accelerated aging in monocytes, a type of white blood cell, is closely tied to the emotional and ...
May 4, 2026 GLP-1 drugs like semaglutide—best known for treating diabetes and driving weight loss under the brand names Ozempic and Wegovy—may also deliver a surprising mental health boost. In a massive study tracking nearly 100,000 people over more than a ...
Latest Headlines
updated 12:56 pm ET
May 6, 2026 A new twin study suggests your genes may play a bigger role in your future success than your upbringing. Researchers found that IQ, which is largely genetically influenced, strongly predicts ...
May 4, 2026 Drugs designed to clear amyloid beta from the brain—once seen as a promising path to slowing Alzheimer’s—may not actually help patients in any meaningful way, according to a major review of ...
May 3, 2026 Coffee doesn’t just energize—it actively reshapes the gut and mind. Researchers found that both caffeinated and decaf coffee altered gut bacteria ...
May 3, 2026 A hidden force may be quietly shaping how you feel—and you’d never even know it. Infrasound, an ultra-low-frequency vibration below the range of human hearing, is everywhere from traffic to old ...
May 3, 2026 The brain’s memory center may begin life more like a crowded web than an empty canvas. Researchers discovered that early neural networks in the hippocampus are dense and seemingly random, then ...
May 3, 2026 A new analysis of the “Boltzmann brain” paradox suggests our memories and sense of reality could, in theory, be random illusions born from cosmic chaos. By uncovering circular reasoning in how ...
May 2, 2026 Scientists have discovered a way to help the brain clean itself of harmful Alzheimer’s plaques by activating its own support cells. By increasing a protein called Sox9, researchers were able to ...
May 1, 2026 Scientists have uncovered a surprising link between simple body movement and brain health: every time you tighten your abdominal muscles—even ...
Apr. 30, 2026 Researchers have identified a new potential weapon against Alzheimer’s: blocking a protein called PTP1B. In mice, this approach boosted memory and helped brain immune cells clear harmful plaque ...
Apr. 30, 2026 For decades, psychologists have debated whether the human mind can be explained by one unified theory or must be broken into separate parts like memory and attention. A recent AI model called Centaur ...