Consumer Behavior News
May 25, 2016

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More Consumer Behavior News
May 25, 2016

May 24, 2016 — Children raised in poverty may have been mistakenly labeled as 'maladapted' for what appears to be a lack of self-control, new research suggests. The new study finds that what looks like ... read more

How Our Emotions Affect Store Prices

May 23, 2016 — Stores should take shoppers' emotions into account when setting prices, and a new article outlines why. Indeed, some retailers could have profits 7 to 10 percent higher if they pursued different ... read more

Do You Want to Be an Entrepreneur? Then Put Yourself in Your User's Shoes

May 18, 2016 — A new study explores the cognitive traits that can spur the recognition of market opportunities in entrepreneurship. In particular, this research introduces a new cognitive mechanism called “user ... read more

May 17, 2016 — Grocery stores and cafeterias successfully nudge selection of target foods, but can this same strategy be used to encourage food pantry clients to select target healthful foods? In a new study, ... read more

The 'Echoverse': New Way to Think About Brand-Consumer Interactions

May 16, 2016 — Most studies of the interactions between companies and consumers look at one piece of the puzzle: Advertising or social media or news coverage or 'consumer sentiment' as measured in ... read more

May 13, 2016 — A new study has examined how consumers' beliefs about karma influence their responses to charitable appeals in advertising. The findings show that people who believe in karma, despite seeing the ... read more

Girls from Progressive Societies Do Better at Math, Study Finds

May 13, 2016 — New research shows that the performance gap between girls and boys is far less pronounced in societies that hold progressive and egalitarian views about the role of ... read more

How to Boost Online Ratings

May 11, 2016 — Consumers are more likely to give a positive review if they experience time and space distance before writing a review, new research suggests. In other words, the longer they wait to write a review, ... read more

Delayed Onset Adulthood Keeps Young Brits Away from Ballot Box

May 3, 2016 — The poor voter turnout of young Brits can be explained by the delayed transition to adulthood, says new research. Research shows that if today's young adults were as 'mature' as young ... read more

Consumers' Trust in Online User Ratings Misplaced, Says Study

Apr. 28, 2016 — The belief that online user ratings are good indicators of product quality is largely an illusion, according to a new study. The analyses show a very low correspondence between average user ratings ... read more

Beauty Companies Should Focus on Older Women's Desire to Look Good, Not Young

Apr. 27, 2016 — Companies promoting beauty products should reconsider current methods when targeting older women as few claim to use cosmetic products to look younger. The majority say they use them to look good and ... read more

Polarization May Cause Climate Communication to Backfire

Apr. 27, 2016 — Political polarization may cause communication about climate change to backfire, a new study finds. Even efforts that frame climate change around seemingly win-win issues such as economic growth or ... read more

Consumers Reveal Barriers to Brain-Training App-Iness

Apr. 27, 2016 — The preconceptions and concerns of young US consumers about brain-training smartphone apps are examined in a new scientific study. The work investigated why consumers decide to download these apps, ... read more

Families With Kids Increasingly Live Near Families Just Like Them

Apr. 27, 2016 — Neighborhoods are becoming less diverse and more segregated by income -- but only among families with children, a new study has ... read more

Apr. 25, 2016 — Open the box of that new smartphone. Oops, it feels differently from expectations based on what you'd seen. Embrace it or be disappointed? Your reaction is likely tied to your perception of the ... read more

Eco-Friendly Store Brands Are a 'Win-Win-Win Situation'

Apr. 20, 2016 — Profits for store brands can increase if companies couple ethical marketing with higher prices, new research indicates. However, the researchers also found that consumers' evaluations of store ... read more

Apr. 20, 2016 — Player behavior in narrative role-playing games (RPGs) reflects specific character roles -- even if the game tells players nothing about the character's role. This finding is relevant to both ... read more

Corporate Sustainability Should Be Core Strategy, Requires Paths Unique to Each Business

Apr. 19, 2016 — In an effort to qualify the process of investing in corporate sustainability, researchers examined two major international apparel brands, Nike and Adidas, to determine the paths taken to reach ... read more

Use the Right Analogy, Survive the Zombie Apocalypse

Apr. 19, 2016 — A new study by a marketing professor looks at the best ways to use analogies in ... read more

Apr. 18, 2016 — Marketers and brand managers responsible for naming new products should be interested to learn that people associate certain sounds with nearness and others with distance, say researchers, whose new ... read more

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