Consumer Behavior News
April 27, 2017

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More Consumer Behavior News
April 27, 2017

Strong Link Between Fast-Food Ads and Consumption Among Pre-Schoolers

Apr. 19, 2017 — Pre-school age children who are exposed to child-targeted fast-food advertising on television are considerably more likely to consume fast-food products, according to a recent ... read more

Understanding Decisions: The Power of Combining Psychology and Economics

Apr. 18, 2017 — A new article shows how collaborations between psychologists and economists lead to better understanding of such decisions than either discipline can on its ... read more

Struggling With Different Work Identities? Your Work May Suffer

Apr. 12, 2017 — Few people are just one person at work. You may be both a manager and an employee. Or you may be a salesperson who represents two very different brands. Now a new study suggests that how you juggle ... read more

Products Can Be Pals When You're Lonely, but It May Cost You, Study Finds

Mar. 29, 2017 — According to a new study, it appears humanlike products do keep people from seeking out normal human interaction, which is typically how people try to recover from loneliness. However, there are ... read more

Adding Grads, Going Green Can Brighten Economic Outlook

Mar. 29, 2017 — Attracting college graduates and boosting natural amenities may give communities a double shot of economic growth potential, according to ... read more

Charitable Giving: How Do Power and Beliefs About Equality Impact Donations?

Mar. 22, 2017 — Are powerful, well-to-do people more charitable? It depends. According to a new study in the Journal of Consumer Research, wealthier people are more likely to donate to charity if they endorse social ... read more

Costly Curves? Overweight Consumers Spend More When Reminded of Thinness

Mar. 22, 2017 — Popular media mirror Western culture's fixation with being thin. According to a new study, even subtle reminders of idealized bodies can encourage overweight consumers to ... read more

Paying for Pain: What Motivates Tough Mudders and Other Weekend Warriors?

Mar. 22, 2017 — Why do people pay for experiences deliberately marketed as painful? According to a new study, consumers will pay big money for extraordinary -- even painful -- experiences to offset the physical ... read more

Feeling out of Control: Do Consumers Make Practical Purchases or Luxury Buys?

Mar. 22, 2017 — The common assumption about retail therapy is that it's all about indulging in things like pricey designer duds or the latest gadgets. But according to a new study, consumers are actually more ... read more

The Global Tobacco Control Treaty Has Reduced Smoking Rates in Its First Decade, but More Work Is Needed

Mar. 22, 2017 — Despite worldwide progress since the WHO Framework Convention on Tobacco Control (WHO-FCTC) came into effect in 2005, not all key demand-reduction measures have been fully implemented at the same ... read more

Having a Laugh With Recruitment

Mar. 21, 2017 — Can humour on social media help managers find the most appropriate candidates for the job vacancies they hope to fill? Researchers suggest that humorous recruitment campaigns can increase exposure ... read more

Looming Threat of Asian Tobacco Companies to Global Health

Mar. 13, 2017 — There are already one billion tobacco smokers worldwide, and the number will likely rise further with Asian tobacco companies poised to enter the global market, according to a newly published ... read more

How to Get Kids to Use Salad Bars in Public Schools

Mar. 13, 2017 — Thanks to a national initiative, salad bars are showing up in public schools across the country. Now a researcher is trying to nail down how to get kids to eat from ... read more

Nudging Consumers Into Making Better Purchases Online

Mar. 13, 2017 — Small changes in the website design of online shops could significantly reduce the risk of incompatible purchases by customers, concludes a recent study. Warning messages appealing to the ... read more

Sensitive Genotypes Yield Disadvantage in Poor Families, but Advantage in Wealthier Ones

Mar. 13, 2017 — A new study suggest that children with sensitive genotypes who come from low-income homes will be less financially successful than their same sex sibling without those genotypes. But children with ... read more

Harnessing ADHD for Business Success

Mar. 9, 2017 — The symptoms of ADHD foster important traits associated with entrepreneurship. That conclusion was reached in a study conducted by an international team of economists, who found that entrepreneurs ... read more

Facebook 'Likes' Don’t Work Like Marketers Think They Do

Mar. 2, 2017 — Simply building up followers on Facebook isn't enough to boost a brand’s sales. If companies want to convert social media fans into more active customers, they have to engage them with ... read more

Are Market Bubbles Caused by Traders' Testosterone Levels?

Mar. 1, 2017 — Such an effect may lead male traders, driven by an increase in testosterone due to a successful investment, to take exaggerated risks, which, in turn, create price bubbles. By increasing the number ... read more

How After-Hours Trading Sheds Light on Investor Sentiment

Feb. 27, 2017 — Overnight market activity -- between the time the market closes and re-opens the next day -- provides a goldmine of information about investor sentiment at the firm level, or pertaining to specific ... read more

A Problem Shared Can Be a Problem Doubled

Feb. 22, 2017 — Customers perceive one and the same service problem very differently, depending on whether they are affected as individuals or in a group, investigators have found. Service failures that affect a ... read more

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