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Consumer Behavior News
September 30, 2016

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updated 12:39am EDT

More Consumer Behavior News
September 30, 2016

Why We Prize Authenticity, but Buy Something Else

Sep. 29, 2016 — Being lauded is not the same as being liked. And marketers should take this into account, suggests a new ... read more

If Legalizing Pot, Consider Health, Not Profits, Analysis Says

Sep. 28, 2016 — A new analysis of marijuana legislation offers a framework for states that are considering legalizing the drug and want to protect public health, rather than corporate ... read more

Companies Use Instincts to Elicit Behavior from Consumers, Employees

Sep. 20, 2016 — The obvious strategy for a clothing retailer is to have as much product on the sales floor as possible to yield high sales. The clothing needs to be available to be bought, ... read more

Using Nonlinearity in Understanding Market Forces

Sep. 20, 2016 — There are certain markets within the U.S. and global economies in which two major corporations dominate. For example, Coca-Cola Co. and PepsiCo Inc. are the two major firms that compete with each ... read more

Sep. 16, 2016 — Researchers have studied the behavior of watermelon consumers and found that participants were more willing to pay a premium for watermelons labeled as grown on preserved farmland — as opposed to ... read more

The Sharing Economy's Effect on Business

Sep. 13, 2016 — The rising tide of product sharing can indeed lift all economic ships, including those of the product manufacturers, or firms, new research ... read more

Study Explores Youths' Motivations for Painting Graffiti

Sep. 8, 2016 — Youth who paint graffiti on businesses and public property, also called street taggers, say they don’t view their actions as criminal because they are not injuring anyone and the graffiti can be ... read more

Who Loses When Car Prices Are Negotiated?

Sep. 7, 2016 — A new car is a big expense for anyone -- but it will cost some people more than others, even at the same dealership. New research shows older consumers -- especially older women -- pay more for new ... read more

One, Two, Many: Deciders Often Shift Costs Onto Large Groups Without Hesitation

Sep. 7, 2016 — We often make generous financial decisions when the costs are dispersed over a large group, results from experimental economics ... read more

Beat the Stock Market by Satisfying Customers

Sep. 6, 2016 — Satisfy your customers and win in the stock market, says a new study by a team of researchers who found positive stock returns on customer satisfaction far out-distance competitive market measures ... read more

Consumers May Search Online for 30 Days, but Buy Close to What They Found on the First Day

Sep. 6, 2016 — Retailers and advertisers are keen to influence the search and final purchase through better product recommendations and targeted advertising. A new article studies online search and purchase ... read more

Trauma and Shopping: Post Disaster Consumers Value Off Brand, Low Cost Goods

Sep. 6, 2016 — Traumatic events have lasting influence on what products people desire and purchase. When rebuilding and restocking an area that has been affected by conflict or natural disaster, what traumatized ... read more

Single Women With Personal Wealth More Likely to Become Entrepreneurs Than Men

Aug. 30, 2016 — There is a big difference in cash flow problems faced by men and women in the UK, a new economic study has found. They found single women face more severe constraints to their incomings and ... read more

Businesses That Show Commitment to Sustainability Inspire Greener Customers

Aug. 26, 2016 — Spending a little to prove a commitment to sustainability can help tourism industry businesses such as hotels inspire customers to conserve resources -- and save money in the process, according to ... read more

Factors That Might Attract Children to Marijuana Edibles

Aug. 25, 2016 — A new report identifies factors that make food attractive to children. Commissioned by the state Liquor and Cannabis Board, the report studied research on what makes food appeal to children and the ... read more

Going Green Is for Girls, but Branding Can Make Men Eco-Friendly

Aug. 25, 2016 — Studies show that men are not as environmentally friendly as women. But could men be persuaded to go green? New research indicates the answer is yes — and it’s all about ... read more

We Are All 'Wired' for Addiction, Says Researcher

Aug. 24, 2016 — Drug addicts and non-addicts may have more in common than ever thought, according to a researcher who found that to some degree, everyone’s brain is “wired” to become ... read more

Aug. 23, 2016 — Music can have important effects on the cooperative spirits of those exposed to music, researchers report. A new article describes two studies they conducted to test the effect of different types of ... read more

Fighting the Stigma of Albinism

Aug. 23, 2016 — People with albinism face major health problems, including skin cancer, involuntary eye movements, and poor eyesight. According to a new study, many of them also suffer severe discrimination and ... read more

Buying High Vs. Bargain Hunting

Aug. 17, 2016 — Purchasing and pricing has always been a dance between buyers and sellers. Before deciding to make a purchase, buyers spend varying amounts of time and effort searching for price information. These ... read more

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