Consumer Behavior News

September 25, 2023

Top Headlines

New research finds fruit flies make decisions based on their expectations about the likelihood of a reward and pinpoints the site in the fly brain where these value adjustments are made, enabling researchers to directly test a theory about how the ...
When people feel that their resources are scarce -- that they don't have enough money or time to meet their needs -- they often make decisions that favor short-term gains over long-term benefits. ...
When choosing their behavior in socially difficult situations, anxious people use a less suitable section of the forebrain than people who are not ...
A person's own behavior is the primary driver of how they treat others during brief, zero-sum-game competitions, researchers report. Generous people tend to reward generous behavior and selfish individuals often punish generosity and reward ...

Latest Headlines
updated 10:04am EDT

Earlier Headlines

New research has determined that enjoying a tasting at a winery goes well beyond the sip. Scientists conducts research in the area of consumer behavior and branding with a special focus on luxury ...

A new study has uncovered the word properties that make slogans effective, as the researchers found that the attributes that make a slogan easier to process lead to it being more likeable but less ...

Personality has become a more important factor than finances when it comes to dating, a new study has ...

Language that is easier to process encourages continued reading, as does language that evokes anxious, exciting, and hopeful ...

Pharmaceutical companies are increasingly partnering with real patients, or patient influencers, who share their experiences and advice on social media. A new study offers a first glimpse at why and ...

Because the distance remaining to completing a goal plays a role in people's psychological state, their tendency to follow a persuasive message depends heavily on whether the message matches ...


New research sheds light on how the brain juggles morally conflicting outcomes during ...

Adolescent chimpanzees share some of the same risk-taking behaviors as human teens, but they may be less impulsive than their human counterparts, according to new research. The study gets at age-old ...

Making an intentional effort to recognize positive life events and achievements while gathering for food and drink will leave you feeling more socially supported, new research ...

A new study is the first analysis of transgender and cisgender economic behavior, and the first to consider whether sex assigned at birth plays a significant part in economic ...

By breaking the laws of physics in a virtual reality environment, researchers find that changing the location of a virtual assistant's voice in specific ways can be used as a tool to build ...

The perception that resources are unfairly distributed is at the root of many social conflicts. Researchers have investigated the motives influencing our perception of justice in resource ...


Lying to another person to get the better of them in a financial negotiation might win you more money, but you are likely to end up feeling guilty and less satisfied with the deal than if you had ...

Gamers who buy 'loot boxes' are up to two times more likely to gamble, shows new ...

The shift from manual to oral communication in our interactions with technology can affect what consumers disclose about ...

Excessive television viewing as a child can lead to a higher risk of tobacco use and gambling disorders in adulthood, a new study ...

Findings from a new, in-depth study bolster the argument that 'decoy options' can shift consumer preferences. The study is also the first to test this approach in digital markets where ...

Coupling two approaches of game theory can shed light on how moral norms ...

Researchers found a link between deprivation in childhood and impulsive behavior -- leading to addictions later in life. The findings, which are a culmination of six years of research, also found a ...

A new study of 13,000 people from seven countries find that when people take a moment to reflect on the consequences of their actions, they err on the side of reducing others' health ...

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