Consumer Behavior News
July 23, 2016

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updated 10:38pm EDT

More Consumer Behavior News
July 23, 2016

Why Do Consumers Participate in 'Green' Programs?

July 22, 2016 — From recycling to reusing hotel towels, consumers who participate in a company's 'green' program are more satisfied with its service, finds a new ... read more

Cosmetic Therapy: The Link Between Makeup and a Down Economy

July 19, 2016 — During tough economic times, women engage in the “lipstick effect,” stocking up on cosmetics and beauty products. The phenomenon has occurred during every major recession in U.S. history and ... read more

Food Purchasing and Social Status Perceptions

July 18, 2016 — A new study worked to reveal consumer motivations behind willingness to pay for expensive foods versus valuation of food attributes. Could it be fashion, a bid for prestige or a statement of wealth ... read more

Struggling Families Crave Stability in Uncertain Times, Study Shows

July 15, 2016 — Over a third of families (more than 2 million households) in the United Kingdom are earning below the minimum income needed for an acceptable living standard. A new study has taken a new look at life ... read more

July 12, 2016 — Evidence has been found that religious identification and belief in a god dampen the otherwise strong negative effect that political conservatism typically has on whether people make purchasing ... read more

The True Cost of Crime, in Carbon Footprints

July 11, 2016 — Despite policy makers currently examining the economic and social impacts of crime, the environmental impacts have not, to date, been included, a new report ... read more

Economics Study Finds Volume Discounts Don't Increase Profitability for Video Game

July 8, 2016 — Discounts tied to buying large quantities of virtual goods have little impact on profitability and do not increase the number of customers making purchases, A study by economists finds. The findings ... read more

A Recipe for Friendship: Similar Food

July 8, 2016 — Eating similar food promotes trust between strangers, new research indicates. The researchers also discovered that these findings applied to marketing products. Participants trusted information from ... read more

Too Much Homework Can Lead to Bad Grades in Investing

July 7, 2016 — Investors who do their own research and write down their investment predictions stick with their investment strategy even if subsequent information shows their original analysis was ... read more

Paying With Paper or Plastic?

July 7, 2016 — The way we pay may influence how much we value and feel committed to our purchase, a new study indicates. It appears that going cashless may come at a ... read more

Highly Prominent Product Placements Tend to Benefit from 3D Movies, While Placements With Low Prominence Lose out

July 7, 2016 — Two new studies have investigated product placements in two Hollywood movies. Volunteers watched the Hollywood movies as either a 2D, a 3D, or a 4D version (the 3D movie with added scent). ... read more

Children's Purchasing Behavior 'Significantly Impacted' by Social Media, Mobile Apps

July 6, 2016 — A new study examines how children in European countries are influenced by online marketing. The study focused on the impact on children of in-game adverts in advergames, mobile apps and social media ... read more

Insurance Causes Costs of Services to Rise

June 28, 2016 — Dishonesty not only damages relation between human beings, it can also have a devastating effect on the economy. Scientists have now found out that in markets for credence goods -- markets that ... read more

Marketing Study Shows Lenient Return Policy May Increase Sales

June 20, 2016 — A meta-analysis of retail return policies may lead businesses to modify their policies to increase sales and reduce returns. The study found that return policies that offer consumers more monetary ... read more

What's Driving the Next Generation of Green Products?

June 9, 2016 — If you purchased a Toyota Prius, you may have been driven by the desire to conserve the environment or to save yourself some money at the gas pump. But consumers may also choose to buy sustainable ... read more

Web Panels Build Customer Loyalty

June 2, 2016 — Customers who are asked to participate in retailer-sponsored Web panels feel valued by being invited to take part and tend to express their gratitude by buying more and across more different product ... read more

The Art and Science of Promotional Pricing

June 1, 2016 — Normal rules of economic behavior would dictate that free upgrades to a particular product would move it out the door in record numbers. Somewhat counterintuitively, new research reveals that a token ... read more

Don't Cut the Tags Off Yet

June 1, 2016 — Merchandise returns are expensive for retailers, and yet lenient return policies can boost consumer demand. For retailers seeking guidance on balancing these concerns, this analysis of the impact of ... read more

Outlining a Strategy for Supermarket Coupons

June 1, 2016 — Among the major tools of supermarket promotions are coupons, but understanding which types of coupons accomplish the retailer's objectives can be tricky. A new study can help retailers map the ... read more

Like to Get More Bang for Your Sustainability-Boosting Buck? Here's How

May 31, 2016 — A new method for assessing and comparing the various costs and benefits of green products has been developed, making it possible for purchasers to get the most environmental bang for their ... read more

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