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Memory bias

Memory biases may either enhance or impair the recall of memory, or they may alter the content of what we report remembering.

There are many memory biases including the humor effect, positivity effect and the generation effect.

The humor effect states that humorous items are more easily remembered than non-humorous ones.

Positivity effects states that older adults favor positive over negative information in their memories.

Generation effect states that self-generated information is remembered best.

Note:   The above text is excerpted from the Wikipedia article "Memory bias", which has been released under the GNU Free Documentation License.
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