Featured Research

from universities, journals, and other organizations

'Practice' makes a perfect lure for Internet gambling

Date:
March 15, 2013
Source:
University of Adelaide
Summary:
New research has studied the behavior of young people lured into Internet gambling through so-called 'free-play' or 'practice' modes.

A simulated Internet video poker machine in 'practice mode'.
Credit: Image courtesy of Tahnee Frahn

New research from the University of Adelaide has studied the behaviour of young people lured into Internet gambling through so-called 'free-play' or 'practice' modes.

The study, by University of Adelaide Psychology student Tahnee Frahn, looked at the behaviour of 128 young people (most aged 18-24) who were playing on a simulated Internet gaming site.

Ms Frahn says concerns have been raised about "dubious strategies" used by Internet gambling to entice and retain players.

"Previous research has demonstrated that 'free-play' or 'practice' modes on some Internet gaming sites provide unrealistically high returns to the players, who are encouraged with pop-up messages and emails to keep playing. However, those high returns are not continued when playing for actual money," Ms Frahn says.

Ms Frahn's study looked at the psychological effect of inflated returns and pop-up messages during practice modes on subsequent gambling behaviours, such as risk-taking and persistence.

Those who took part in the study were offered a free-play mode on a simulated Internet gaming site followed by a 'real-play' mode in which they could gamble for real money.

"Two of the three groups -- those who received a high return in free-play mode, and those who received this high return as well as pop-up encouragements -- both bet significantly more credits per spin in the real-play mode than our control group.

"This suggests greater risk-taking and a belief that the high returns in practice mode would continue during the real gambling phase," Ms Frahn says.

"It seems that the practice modes on Internet gaming sites provide the illusion that 'practice makes perfect', but in fact, no amount of practice can make you better at chance games like poker machines -- their sole purpose is to create profits, to take the players' money."

Ms Frahn says Internet gambling has rapidly expanded in recent years, from just 30 sites in 1994 to more than 2200 sites in 2009. "In general, research in this area has not kept up," Ms Frahn says.

"This is a growing issue for our society and one that requires further attention, especially when you consider the issue of Internet gambling addiction.

"While it's always difficult to simulate the risk and excitement of a real-world gambling experience in a controlled setting, these results help us to better understand how people respond to an Internet gambling situation," she says.


Story Source:

The above story is based on materials provided by University of Adelaide. Note: Materials may be edited for content and length.


Cite This Page:

University of Adelaide. "'Practice' makes a perfect lure for Internet gambling." ScienceDaily. ScienceDaily, 15 March 2013. <www.sciencedaily.com/releases/2013/03/130315095832.htm>.
University of Adelaide. (2013, March 15). 'Practice' makes a perfect lure for Internet gambling. ScienceDaily. Retrieved July 23, 2014 from www.sciencedaily.com/releases/2013/03/130315095832.htm
University of Adelaide. "'Practice' makes a perfect lure for Internet gambling." ScienceDaily. www.sciencedaily.com/releases/2013/03/130315095832.htm (accessed July 23, 2014).

Share This




More Computers & Math News

Wednesday, July 23, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Google Plans To Speed Up Web Pages With New Image Format

Google Plans To Speed Up Web Pages With New Image Format

Newsy (July 21, 2014) Google is using compressed images in WebP format to help boost page loading times. The files are 25-to-34 percent smaller than PNGs and JPEGs. Video provided by Newsy
Powered by NewsLook.com
Uruguayan Creates Chess Game for Multiple Opponents

Uruguayan Creates Chess Game for Multiple Opponents

AFP (July 19, 2014) It no longer takes two to play chess – or at least according to a new version of the game invented by Uruguayan Gabriel Baldi, where up to four opponents can play. Duration: 00:31 Video provided by AFP
Powered by NewsLook.com
Clock Ticks Down on Internet Speed Debate

Clock Ticks Down on Internet Speed Debate

Reuters - US Online Video (July 18, 2014) The FCC received more than 800,000 comments on whether and how internet speeds should be regulated, even crashing its system. Lily Jamali reports. Video provided by Reuters
Powered by NewsLook.com
Google Won't Call Games With In-App Add-Ons Free, Apple Will

Google Won't Call Games With In-App Add-Ons Free, Apple Will

Newsy (July 18, 2014) The European Commission asked Google and Apple not to label apps "free" if they include in-app purchases. Google has complied; Apple has resisted. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins