Featured Research

from universities, journals, and other organizations

Does food advertising make us eat more?

Date:
August 27, 2014
Source:
Taylor & Francis
Summary:
On a daily basis we are surrounded with images of appetizing and often unhealthy food on TV adverts, billboards, in magazines and everywhere we go.With obesity on the rise, a new article raises questions about constant exposure to food cues and its effect on eating habits.Does it encourage over-indulgence? Are overweight people more vulnerable?The research examines our cognitive processes, our motivators to eat, and the practical implications for the management of dysfunctional eating behaviors.

On a daily basis we are surrounded with images of appetizing and often unhealthy food on TV adverts, billboards, in magazines and everywhere we go. With obesity on the rise, this article in Psychology & Health raises questions about constant exposure to food cues and its effect on eating habits. Does it encourage over-indulgence? Are overweight people more vulnerable? The research examines our cognitive processes, our motivators to eat, and the practical implications for the management of dysfunctional eating behaviors.

Related Articles


Two experiments were conducted, the first on a female group with average BMI. The group was split, the first half watched a mixture of food and non-food related advertising and a control group watched only non-food related ads. The groups were then asked to complete a list of unfinished words, all of which had the potential to be food related, and to record their level of desire to eat. The second experiment followed the same methodology, but participants had high BMI.

In both experiments, those shown food ads produced more food related words, suggesting that the advertising does activate increased food-related cognitions.

Interestingly, experiment 2 showed that overweight viewers of food ads reported stronger desire to eat than those in their control group. Experiment 1 participants reported low desire to eat across the board. The overweight group appeared more prone to eat as a direct result of TV ads.

The authors urge for more research using this information to help dysfunctional eaters by training them to avoid food in response to food cues.


Story Source:

The above story is based on materials provided by Taylor & Francis. Note: Materials may be edited for content and length.


Journal Reference:

  1. Eva Kemps, Marika Tiggemann, Sarah Hollitt. Exposure to television food advertising primes food-related cognitions and triggers motivation to eat. Psychology & Health, 2014; 29 (10): 1192 DOI: 10.1080/08870446.2014.918267

Cite This Page:

Taylor & Francis. "Does food advertising make us eat more?." ScienceDaily. ScienceDaily, 27 August 2014. <www.sciencedaily.com/releases/2014/08/140827092000.htm>.
Taylor & Francis. (2014, August 27). Does food advertising make us eat more?. ScienceDaily. Retrieved December 22, 2014 from www.sciencedaily.com/releases/2014/08/140827092000.htm
Taylor & Francis. "Does food advertising make us eat more?." ScienceDaily. www.sciencedaily.com/releases/2014/08/140827092000.htm (accessed December 22, 2014).

Share This


More From ScienceDaily



More Health & Medicine News

Monday, December 22, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Touch-Free Smart Phone Empowers Mobility-Impaired

Touch-Free Smart Phone Empowers Mobility-Impaired

Reuters - Innovations Video Online (Dec. 21, 2014) A touch-free phone developed in Israel enables the mobility-impaired to operate smart phones with just a movement of the head. Suzannah Butcher reports. Video provided by Reuters
Powered by NewsLook.com
Earthworms Provide Cancer-Fighting Bacteria

Earthworms Provide Cancer-Fighting Bacteria

Reuters - Innovations Video Online (Dec. 21, 2014) Polish scientists isolate bacteria from earthworm intestines which they say may be used in antibiotics and cancer treatments. Suzannah Butcher reports. Video provided by Reuters
Powered by NewsLook.com
Existing Chemical Compounds Could Revive Failing Antibiotics, Says Danish Scientist

Existing Chemical Compounds Could Revive Failing Antibiotics, Says Danish Scientist

Reuters - Innovations Video Online (Dec. 21, 2014) A team of scientists led by Danish chemist Jorn Christensen says they have isolated two chemical compounds within an existing antipsychotic medication that could be used to help a range of failing antibiotics work against killer bacterial infections, such as Tuberculosis. Jim Drury went to meet him. Video provided by Reuters
Powered by NewsLook.com
Hugging It Out Could Help You Ward Off A Cold

Hugging It Out Could Help You Ward Off A Cold

Newsy (Dec. 21, 2014) Carnegie Mellon researchers found frequent hugs can help people avoid stress-related illnesses. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins