Research carried out by Neil Thurman, a senior lecturer at City University London's Department of Journalism, has found that newspaper editors believe that adding video to their websites provides "huge opportunities" to increase revenues as TV ad spend moves online.
The study also found that:
Neil says: "Web editors have found that video content produced for TV doesn’t work well online as users prefer 'real' and 'raw' footage rather than the 'polished' type produced by broadcasters."
Neil continues: "On the whole, newspapers are very positive about their use of online videos. The only concern was that popular online video stories tended to be "lightweight", "visual" and "quirky", fuelling worries that the increased prominence given to video will lead to less in-depth coverage and investigative reporting."
Online editors believe that: the role of the anchor / presenter is diminishing in the world of online video, and the skills of the camera operator are likely to remain a specialist domain, one that is not necessarily complementary with producing text.
The in-depth research into online video at UK news websites was co-authored by City Alumni, Ben Lupton and included in-depth interviews with nine top editors of the UK's national newspaper websites, as well as Sky News and the BBC News website.
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