Featured Research

from universities, journals, and other organizations

More Choice Is Not Better In Search Engine Use

Date:
May 11, 2009
Source:
Helsinki University of Technology
Summary:
Google provides almost 100 million results for the query ”Britney Spears”. Researchers have shown that users can get overwhelmed with an increasing number of results. They are more satisfied with their choice when they are only given a few items to choose from.

Google provides almost 100 million results for the query ”Britney Spears”. Researchers at Helsinki Institute for Information Technology HIIT showed that users get overwhelmed with an increasing number of results. They are more satisfied with their choice when they are only given a few items.

In numerous everyday domains, it has been demonstrated that increasing the number of options beyond a handful can lead to paralysis and poor choice. That can decrease subsequent satisfaction with the choice. Research in psychology has shown that, for example, passersby are more likely to be drawn to jams on display, more likely to buy them, and more satisfied as customers when there are six jams to choose from than 24.

Researchers Antti Oulasvirta and Janne Hukkinen at HIIT, Finland and Barry Schwartz at Swarthmore College, USA, ran an experiment where 24 participants did normal information search tasks with Google. Half of the trials were done with 24 items on a page, and the rest with 6 items on a page. Having to choose from six results yielded both higher subjective satisfaction with the choice and greater confidence in its correctness than when there were 24 on the results page. The implication of the research to search engine design is that there are situations and users who might benefit from a reduced set of result items.

The results of the study are going to be presented in July at SIGIR, the flagship conference of the information retrieval community.

Network society is one of the research areas of Helsinki Institute for Information Technolgy HIIT. HIIT is a joint research institute of Helsinki University of Technology TKK and the University of Helsinki for basic and strategic research of the information technology.


Story Source:

The above story is based on materials provided by Helsinki University of Technology. Note: Materials may be edited for content and length.


Cite This Page:

Helsinki University of Technology. "More Choice Is Not Better In Search Engine Use." ScienceDaily. ScienceDaily, 11 May 2009. <www.sciencedaily.com/releases/2009/05/090509153307.htm>.
Helsinki University of Technology. (2009, May 11). More Choice Is Not Better In Search Engine Use. ScienceDaily. Retrieved September 2, 2014 from www.sciencedaily.com/releases/2009/05/090509153307.htm
Helsinki University of Technology. "More Choice Is Not Better In Search Engine Use." ScienceDaily. www.sciencedaily.com/releases/2009/05/090509153307.htm (accessed September 2, 2014).

Share This




More Computers & Math News

Tuesday, September 2, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Google's Self-Driving Car Still Has Many Flaws

Google's Self-Driving Car Still Has Many Flaws

Newsy (Sep. 1, 2014) You've seen a lot of Google's self-driving car, but that doesn't mean it's coming soon. A new report says the vehicle is nowhere near road ready. Video provided by Newsy
Powered by NewsLook.com
Apple's Rumored iWatch Could Cost $400

Apple's Rumored iWatch Could Cost $400

Newsy (Aug. 31, 2014) Apple is expected to charge a premium for its still-rumored wearable device. Video provided by Newsy
Powered by NewsLook.com
Amazon Chases Netflix And HBO With Five New Pilots

Amazon Chases Netflix And HBO With Five New Pilots

Newsy (Aug. 31, 2014) Amazon has released another batch of five pilots, allowing viewers to vote on which shows will get full seasons on the company's streaming service. Video provided by Newsy
Powered by NewsLook.com
Apple Wants Your iPhone To Become Your Wallet

Apple Wants Your iPhone To Become Your Wallet

Newsy (Aug. 31, 2014) Apple might soon announce a feature that would allow iPhones to act as a credit card when making payments in physical stores. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins