Featured Research

from universities, journals, and other organizations

Beer lovers tweet what they drink: Twitter maps show Americans' beer preferences

Date:
April 1, 2014
Source:
Springer Science+Business Media
Summary:
Researchers who mapped tweets revealed how "beer space" on Twitter reflects real-world preferences of brews and beer brands in the United States. For example, tweet preferences for Bud Light were found in the Eastern half of the US, while preferences for Coors Light originate in the Western half, particularly near Colorado and surrounding states. Other beer spaces included Miller Lite preferences in the Midwest and Great Plains, and brands like Corona and Dos Equis in the Southern border regions of the US.

Researchers who mapped tweets revealed how "beer space" on Twitter reflects real-world preferences of brews and beer brands in the United States. For example, tweet preferences for Bud Light were found in the Eastern half of the US, while preferences for Coors Light originate in the Western half, particularly near Colorado and surrounding states. Other beer spaces included Miller Lite preferences in the Midwest and Great Plains, and brands like Corona and Dos Equis in the Southern border regions of the US.

Related Articles


These and other findings were mapped by University of Kentucky geographers Matthew Zook and Ate Poorthuis, who discovered the geography of Americans' beer and wine preferences in a chapter in the new edited book The Geography of Beer, published by Springer.

One million geotagged tweets (that is, tweets with associated locational data) containing the keywords "wine," "beer," and a range of top selling or well established "cheap" brands of predominately light and pale lagers were included in the analysis. The tweets were sent between June 2012 and May 2013 by US residents (excluding those from Hawaii and Alaska). All were garnered from the DOLLY (Digital OnLine Life and You) Project, a database repository of the University of Kentucky that stores the six billion geotagged tweets that have been sent worldwide since December 2011.

While the dominance of top-selling Bud Light and Coors Light in the "light beer cyberspace" of Twitter is not surprising, geographic preference for Coors Light in the Western US showcased the overall preferences in certain regional and state markets. This regional preference became more prevalent when examining the tweets of beers with smaller market shares, including Busch Light, Yuengling, Grain Belt, and even Sam Adams.

Even preference for beer or wine was geographically evident when mapped. Most wine-related tweets were sent from the wine-growing regions of Washington, Oregon, and northern and central California. Overall, residents of the eastern and western US coastal regions were more partial to wine (or at least were more likely to tweet about it), while people from several Midwestern states and into Kansas, Oklahoma and Texas were more apt to tweet about beer.

"The Twitter maps quite accurately reflect various regions' history and cultural practices surrounding beer production and consumption, and show just how much reality and cyberspace overlap," says Zook.

Poorthuis explains, "Beer, like many other social practices, may be millenniums old but the socio-spatial practices associated with it -- checking into a brewery, posting a review, geotagging a photo -- continue to evolve and therefore our approaches to data and research must also evolve to capture these geographies."

These insights into how Americans tweet about their favorite beers are featured in The Geography of Beer edited by Mark Patterson and Nancy Hoalst Pullen. The new book provides an authoritative overview on aspects related to the origin, history and flourishing of beer culture. Beer in ancient Europe, the British IPA and other great beer styles, the biophysical geographies of brewing, and the sustainable trends in the craft beer industry are a few of the topics discussed.


Story Source:

The above story is based on materials provided by Springer Science+Business Media. Note: Materials may be edited for content and length.


Cite This Page:

Springer Science+Business Media. "Beer lovers tweet what they drink: Twitter maps show Americans' beer preferences." ScienceDaily. ScienceDaily, 1 April 2014. <www.sciencedaily.com/releases/2014/04/140401102346.htm>.
Springer Science+Business Media. (2014, April 1). Beer lovers tweet what they drink: Twitter maps show Americans' beer preferences. ScienceDaily. Retrieved March 29, 2015 from www.sciencedaily.com/releases/2014/04/140401102346.htm
Springer Science+Business Media. "Beer lovers tweet what they drink: Twitter maps show Americans' beer preferences." ScienceDaily. www.sciencedaily.com/releases/2014/04/140401102346.htm (accessed March 29, 2015).

Share This


More From ScienceDaily



More Plants & Animals News

Sunday, March 29, 2015

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

New Arthropod Fossil Might Be Relative Of Spiders, Scorpions

New Arthropod Fossil Might Be Relative Of Spiders, Scorpions

Newsy (Mar. 29, 2015) A 508-million-year-old arthropod that swam in the Cambrian seas is thought to share a common ancestor with spiders and scorpions. Video provided by Newsy
Powered by NewsLook.com
Vietnam Rice Boom Piles Pressure on Farmers and the Environment

Vietnam Rice Boom Piles Pressure on Farmers and the Environment

AFP (Mar. 29, 2015) Vietnam&apos;s drive to become the world&apos;s leading rice exporter is pushing farmers in the fertile Mekong Delta to the brink, say experts, with mounting costs to the environment. Duration: 02:35 Video provided by AFP
Powered by NewsLook.com
Raw: Lioness Has Rare Five-Cub Litter

Raw: Lioness Has Rare Five-Cub Litter

AP (Mar. 27, 2015) A lioness in Pakistan has given birth to five cubs, twice the usual size of a litter. Queen gave birth to two other cubs just nine months ago. (March 27) Video provided by AP
Powered by NewsLook.com
Jockey Motion Tracking Reveals Racing Prowess

Jockey Motion Tracking Reveals Racing Prowess

Reuters - Innovations Video Online (Mar. 26, 2015) Using motion tracking technology, researchers from the Royal Veterinary College (RVC) are trying to establish an optimum horse riding style to train junior jockeys, as well as enhance safety, health and well-being of both racehorses and jockeys. Matthew Stock reports. Video provided by Reuters
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Plants & Animals

Earth & Climate

Fossils & Ruins

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins