Featured Research

from universities, journals, and other organizations

Beer lovers tweet what they drink: Twitter maps show Americans' beer preferences

Date:
April 1, 2014
Source:
Springer Science+Business Media
Summary:
Researchers who mapped tweets revealed how "beer space" on Twitter reflects real-world preferences of brews and beer brands in the United States. For example, tweet preferences for Bud Light were found in the Eastern half of the US, while preferences for Coors Light originate in the Western half, particularly near Colorado and surrounding states. Other beer spaces included Miller Lite preferences in the Midwest and Great Plains, and brands like Corona and Dos Equis in the Southern border regions of the US.

Researchers who mapped tweets revealed how "beer space" on Twitter reflects real-world preferences of brews and beer brands in the United States. For example, tweet preferences for Bud Light were found in the Eastern half of the US, while preferences for Coors Light originate in the Western half, particularly near Colorado and surrounding states. Other beer spaces included Miller Lite preferences in the Midwest and Great Plains, and brands like Corona and Dos Equis in the Southern border regions of the US.

These and other findings were mapped by University of Kentucky geographers Matthew Zook and Ate Poorthuis, who discovered the geography of Americans' beer and wine preferences in a chapter in the new edited book The Geography of Beer, published by Springer.

One million geotagged tweets (that is, tweets with associated locational data) containing the keywords "wine," "beer," and a range of top selling or well established "cheap" brands of predominately light and pale lagers were included in the analysis. The tweets were sent between June 2012 and May 2013 by US residents (excluding those from Hawaii and Alaska). All were garnered from the DOLLY (Digital OnLine Life and You) Project, a database repository of the University of Kentucky that stores the six billion geotagged tweets that have been sent worldwide since December 2011.

While the dominance of top-selling Bud Light and Coors Light in the "light beer cyberspace" of Twitter is not surprising, geographic preference for Coors Light in the Western US showcased the overall preferences in certain regional and state markets. This regional preference became more prevalent when examining the tweets of beers with smaller market shares, including Busch Light, Yuengling, Grain Belt, and even Sam Adams.

Even preference for beer or wine was geographically evident when mapped. Most wine-related tweets were sent from the wine-growing regions of Washington, Oregon, and northern and central California. Overall, residents of the eastern and western US coastal regions were more partial to wine (or at least were more likely to tweet about it), while people from several Midwestern states and into Kansas, Oklahoma and Texas were more apt to tweet about beer.

"The Twitter maps quite accurately reflect various regions' history and cultural practices surrounding beer production and consumption, and show just how much reality and cyberspace overlap," says Zook.

Poorthuis explains, "Beer, like many other social practices, may be millenniums old but the socio-spatial practices associated with it -- checking into a brewery, posting a review, geotagging a photo -- continue to evolve and therefore our approaches to data and research must also evolve to capture these geographies."

These insights into how Americans tweet about their favorite beers are featured in The Geography of Beer edited by Mark Patterson and Nancy Hoalst Pullen. The new book provides an authoritative overview on aspects related to the origin, history and flourishing of beer culture. Beer in ancient Europe, the British IPA and other great beer styles, the biophysical geographies of brewing, and the sustainable trends in the craft beer industry are a few of the topics discussed.


Story Source:

The above story is based on materials provided by Springer Science+Business Media. Note: Materials may be edited for content and length.


Cite This Page:

Springer Science+Business Media. "Beer lovers tweet what they drink: Twitter maps show Americans' beer preferences." ScienceDaily. ScienceDaily, 1 April 2014. <www.sciencedaily.com/releases/2014/04/140401102346.htm>.
Springer Science+Business Media. (2014, April 1). Beer lovers tweet what they drink: Twitter maps show Americans' beer preferences. ScienceDaily. Retrieved July 22, 2014 from www.sciencedaily.com/releases/2014/04/140401102346.htm
Springer Science+Business Media. "Beer lovers tweet what they drink: Twitter maps show Americans' beer preferences." ScienceDaily. www.sciencedaily.com/releases/2014/04/140401102346.htm (accessed July 22, 2014).

Share This




More Plants & Animals News

Tuesday, July 22, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

San Diego Zoo Welcomes New, Rare Rhino Calf

San Diego Zoo Welcomes New, Rare Rhino Calf

Reuters - US Online Video (July 21, 2014) An endangered black rhino baby is the newest resident at the San Diego Zoo. Sasha Salama reports. Video provided by Reuters
Powered by NewsLook.com
Shark Sightings a Big Catch for Cape Tourism

Shark Sightings a Big Catch for Cape Tourism

AP (July 21, 2014) A rise in shark sightings along the shores of Chatham, Massachusetts is driving a surge of eager vacationers to the beach town looking to catch a glimpse of a great white. (July 21) Video provided by AP
Powered by NewsLook.com
$23.6 Billion Awarded To Widow In Smoking Lawsuit

$23.6 Billion Awarded To Widow In Smoking Lawsuit

Newsy (July 20, 2014) Cynthia Robinson claims R.J. Reynolds Tobacco Company hid the health and addiction risks of its products, leading to the death of her husband in 1996. Video provided by Newsy
Powered by NewsLook.com
A Centuries' Old British Tradition Is Far from a Swan Song

A Centuries' Old British Tradition Is Far from a Swan Song

AFP (July 19, 2014) As if it weren't enough that the Queen is the Sovereign of the UK and 15 other Commonwealth realms, she is also the owner of all Britain's unmarked swans. Duration: 02:18 Video provided by AFP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins