Most high-impact innovation happens when knowledge and people from different fields are brought together to create something new, previous research has found.
But the latest findings from the University of Toronto's Rotman School of Management show that truly new, paradigm-busting ideas with long-term potential need profound knowledge in a narrow domain. Organizations that ignore that in favour of recombining what's already known will miss out on the greatest potential breakthroughs.
Recombining existing knowledge "is only one piece of the puzzle," says Sarah Kaplan, a Rotman professor of strategic management who has co-written a study paper on the subject with Keyvan Vakili, an assistant professor at the London Business School, who is a graduate of the Rotman PhD program.
"Managers are going to have to design organizations for both deep-dive research and recombination," says Prof. Kaplan.
Previous research has measured levels of innovation by looking at how frequently a patent is cited in subsequent patent registrations. That measures the idea's economic usefulness, but not how truly new the idea is, say the current study's researchers.
Instead, they looked for cases where new language and terms were brought into patent Information, signalling the introduction of completely new ideas. Creating a novelty of their own, they adapted a computer science text analysis technique called "topic modelling," for their analysis. They applied it to patents over a 20-year period in a branch of nanotechnology called "buckminsterfullerenes."
Besides finding that patents exhibiting true novelty were associated with a greater depth of subject knowledge, the researchers also noticed it was rare for a patent to feature both novelty and economic usefulness. Only 1% of all patents in their sample hit the mark on both scores, yet they had the greatest long-term impact on subsequent innovation.
Figuring out why that rate is so low and how organizations could increase it will be the topic of their next paper, says Prof. Kaplan. But it should alert organizations to the importance of building bridges within their innovation work so that they end up with more "double-play" inventions that break the mould and have economic impact too.
The paper is published in the October issue of Strategic Management Journal.
Materials provided by University of Toronto, Rotman School of Management. Note: Content may be edited for style and length.
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