Featured Research

from universities, journals, and other organizations

Fruit and vegetable advertising linked to more consumption

Date:
September 13, 2012
Source:
Health Behavior News Service, part of the Center for Advancing Health
Summary:
The key to getting people to eat more fruits and vegetables may be advertising, finds a new study.

The key to getting people to eat more fruits and vegetables may be advertising, finds a new study in the American Journal of Health Promotion. Marketing seems to play a role in guiding people to eat better, said study co-author Michel Faupel, of the University of Arkansas. "It's not huge, but it's a measurable impact."

Researchers wondered if there was any difference in fruit and vegetable consumption between states with agricultural marketing programs and those without. Currently, dozens of states support advertising, packaging and in-store displays that promote fresh produce to consumers, many promoting locally grown fruits and vegetables. In Arkansas, for instance, displays at Walmart stores alert customers to sweet potatoes that were grown in the state, Faupel said.

The study examined the results of surveys held in 2000 and 2005 of 237,320 people in the U.S., asking participants about their eating habits. In states that adopted marketing campaigns during this time-frame, the percentage of those who reported they ate at least five servings of fruits and vegetables per day--the recommended amount--grew from 24 percent to 26.5 percent.

The most notable difference was in women: In states without marketing campaigns, the percentage who met the five-a-day guideline fell from 27 percent to 26.1 over the five years, but grew from 27.6 percent to 30.1 percent among those with the programs. "During a period of time when fresh produce consumption was decreasing nationally, the states that had these programs did not follow the national trend," Faupel said. "Instead their produce consumption stayed level or it increased slightly."

Harry Kaiser, Ph.D., a professor of applied economics and management at Cornell University, said the study findings are similar to those of his own research into the value of produce marketing programs. "When we look at any sort of advertising of general commodities, they generally have a positive impact. But they're pretty minor," he said.

So are these programs cost-effective? Kaiser thinks so, based on his studies of industry programs to promote the sales of things like walnuts, raisins, beef and milk. "From an industry standpoint," he said, "you don't have to have a humongous impact for it to be profitable."


Story Source:

The above story is based on materials provided by Health Behavior News Service, part of the Center for Advancing Health. The original article was written by Randy Dotinga. Note: Materials may be edited for content and length.


Journal Reference:

  1. Elizabeth A. Howlett, Scot Burton, Christopher L. Newman, Michel A. Faupel. The Positive Influence of State Agricultural Marketing Programs on Adults' Fruit and Vegetable Consumption. American Journal of Health Promotion, 2012; 27 (1): 17 DOI: 10.4278/ajhp.100923-ARB-316

Cite This Page:

Health Behavior News Service, part of the Center for Advancing Health. "Fruit and vegetable advertising linked to more consumption." ScienceDaily. ScienceDaily, 13 September 2012. <www.sciencedaily.com/releases/2012/09/120913104047.htm>.
Health Behavior News Service, part of the Center for Advancing Health. (2012, September 13). Fruit and vegetable advertising linked to more consumption. ScienceDaily. Retrieved September 1, 2014 from www.sciencedaily.com/releases/2012/09/120913104047.htm
Health Behavior News Service, part of the Center for Advancing Health. "Fruit and vegetable advertising linked to more consumption." ScienceDaily. www.sciencedaily.com/releases/2012/09/120913104047.htm (accessed September 1, 2014).

Share This




More Mind & Brain News

Monday, September 1, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Coffee Then Napping: The (New) Key To Alertness

Coffee Then Napping: The (New) Key To Alertness

Newsy (Aug. 30, 2014) Researchers say having a cup of coffee then taking a nap is more effective than a nap or coffee alone. Video provided by Newsy
Powered by NewsLook.com
Young Entrepreneurs Get $100,000, If They Quit School

Young Entrepreneurs Get $100,000, If They Quit School

AFP (Aug. 29, 2014) Twenty college-age students are getting 100,000 dollars from a Silicon Valley leader and a chance to live in San Francisco in order to work on the start-up project of their dreams, but they have to quit school first. Duration: 02:20 Video provided by AFP
Powered by NewsLook.com
Baby Babbling Might Lead To Faster Language Development

Baby Babbling Might Lead To Faster Language Development

Newsy (Aug. 29, 2014) A new study suggests babies develop language skills more quickly if their parents imitate the babies' sounds and expressions and talk to them often. Video provided by Newsy
Powered by NewsLook.com
Electrical Stimulation Boosts Brain Function, Study Says

Electrical Stimulation Boosts Brain Function, Study Says

Newsy (Aug. 29, 2014) Researchers found an improvement in memory and learning function in subjects who received electric pulses to their brains. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins