Innovations such as Facebook, MySpace and YouTube -- known as the 'Web 2.0' phenomenon -- are the focus of a major gathering of Internet researchers, surfers and social commentators, aimed at encouraging social scientific interest in recent dramatic developments in cyberspace culture.

London born and educated, Andrew Keen, who has been based in California since the 1990s, is one of six keynote speakers at the event, at the National Science Learning Centre, University of York on September 5 and 6. The conference is organised and hosted by the University's Social Informatics Resarch Unit (SIRU).

The conference will examine the whole range of 'Web 2.0' activity -- from wikis and 'mash-ups' to social networking sites, offering insights into digital technologies and the growth of online communities. Delegates will discuss the issues of privacy and trust, identity and democracy.

While recent Internet developments have received widespread media coverage, the organisers say there has so far been little in the way of sustained investigation by social scientists into 'Web 2.0' . Its practices include 'generating' and 'browsing', 'tagging' and 'feeds', 'commenting' and 'noting', 'reviewing' and 'rating', 'blogging' and making 'friends'.

The conference will include more than 40 presentations by academics from across the world - many already involved in social scientific or cultural research into websites such as MySpace, Bebo, YouTube, Flickr, Second Life and del.icio.us.

Andrew Keen, in his recent book 'The Cult of the Amateur: How Today's Internet is Killing Our Culture and Assaulting our Economy', argues that whilst blogs, podcasts, amateur videos and music may be harmless or sometimes even enriching forms of media, they are destroying mainstream newspapers, record companies and film-makers. Wikipedia, the popular free online encyclopedia, he describes as 'dumb'.

He will go head-to-head with leading authority on innovation and creativity, Charles Leadbeater, author of the forthcoming book 'We-think: the power of mass creativity'. This aims to understand the new culture in which people do not just want services and goods delivered to them, but also 'tools so that they can take part, and places in which to play, share, debate with others'.

Charles Leadbetter disagrees that people are being duped. The more sources of information available, the more critical they can be, he has argued.

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Materials provided by Economic & Social Research Council. Note: Content may be edited for style and length.