The increasing size of fields and orchards (monoculture) increase the importance of pollination management. Monoculture can cause a brief period when pollinators have more food resources than they can use, while other periods of the year can bring starvation or pesticide contamination of food sources. Most pollinator species rely on a steady nectar source and pollen source throughout the growing season to build up their numbers.

In 1989, following Hurricane Hugo, massive aerial applications for mosquitoes were done in South Carolina. The following year, watermelon growers who did not place beehives in the fields, observed the fruit begin to develop, then abort, or develop into small deformed fruit. There were entire fields that never yielded a single usable melon. Some growers went out of business; others began to seriously manage pollination. Since beekeepers were also heavily damaged by the mosquito spraying, the supply of bees for pollination was critically short for several years.

Organisms that are currently being used as pollinators in managed pollination are honey bees, bumblebees, alfalfa leafcutter bees, orchard mason bees, and fuzzyfooted bees. Other species are expected to be added to this list as this field develops. Humans also can be pollinators, as the gardener who hand pollinates her squash blossoms, or the Middle Eastern farmer, who climbs his date palms to pollinate them.