Consumerism News
August 28, 2016

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updated 6:33pm EDT

More Consumerism News
August 28, 2016

Businesses That Show Commitment to Sustainability Inspire Greener Customers

Aug. 26, 2016 — Spending a little to prove a commitment to sustainability can help tourism industry businesses such as hotels inspire customers to conserve resources -- and save money in the process, according to ... read more

Going Green Is for Girls, but Branding Can Make Men Eco-Friendly

Aug. 25, 2016 — Studies show that men are not as environmentally friendly as women. But could men be persuaded to go green? New research indicates the answer is yes — and it’s all about ... read more

Report: People Buy Most of Their Junk Food at the Supermarket

Aug. 9, 2016 — An analysis of a nationally representative sample of US adults reveals that access to healthy foods in a supermarket does not hinder Americans' consumption of empty calories. In fact, the study ... read more

Food Purchasing and Social Status Perceptions

July 18, 2016 — A new study worked to reveal consumer motivations behind willingness to pay for expensive foods versus valuation of food attributes. Could it be fashion, a bid for prestige or a statement of wealth ... read more

Struggling Families Crave Stability in Uncertain Times, Study Shows

July 15, 2016 — Over a third of families (more than 2 million households) in the United Kingdom are earning below the minimum income needed for an acceptable living standard. A new study has taken a new look at life ... read more

July 13, 2016 — Marketing researchers have compared different types of front-of-package nutrition information labels and found that a "one-size-fits-all" label is not suitable for all shopping ... read more

July 12, 2016 — Evidence has been found that religious identification and belief in a god dampen the otherwise strong negative effect that political conservatism typically has on whether people make purchasing ... read more

Paying With Paper or Plastic?

July 7, 2016 — The way we pay may influence how much we value and feel committed to our purchase, a new study indicates. It appears that going cashless may come at a ... read more

Marketing Study Shows Lenient Return Policy May Increase Sales

June 20, 2016 — A meta-analysis of retail return policies may lead businesses to modify their policies to increase sales and reduce returns. The study found that return policies that offer consumers more monetary ... read more

What's Driving the Next Generation of Green Products?

June 9, 2016 — If you purchased a Toyota Prius, you may have been driven by the desire to conserve the environment or to save yourself some money at the gas pump. But consumers may also choose to buy sustainable ... read more

If You Think Irishmen Are Red Haired, You Won't See the Next Financial Crisis Coming

May 31, 2016 — In standard economic theory financial crises are seen as market responses to catastrophic but very unlikely events, sometimes referred to as black swans. Historically, however, financial crises have ... read more

How Our Emotions Affect Store Prices

May 23, 2016 — Stores should take shoppers' emotions into account when setting prices, and a new article outlines why. Indeed, some retailers could have profits 7 to 10 percent higher if they pursued different ... read more

Study Links Student Loans With Lower Net Worth, Housing Values After College

May 18, 2016 — People who had outstanding balances on their student loans when they graduated or dropped out of college had lower net worth, fewer financial and nonfinancial assets, and homes with lower market ... read more

The 'Echoverse': New Way to Think About Brand-Consumer Interactions

May 16, 2016 — Most studies of the interactions between companies and consumers look at one piece of the puzzle: Advertising or social media or news coverage or 'consumer sentiment' as measured in ... read more

Study Finds Health Advertorials Misleading but Persuasive

May 10, 2016 — Health advertorials, or advertisements camouflaged as credible news, succeed in misleading people, in part, by tamping down their skepticism and expectations for truth in advertising, a new study ... read more

Giving Patients a Tool to Search for Health Care Prices Did Not Result in Lower Spending

May 3, 2016 — Offering a price transparency website and app to employees at two large companies was not associated with reduction in outpatient spending or out-of-pocket ... read more

Consumers' Trust in Online User Ratings Misplaced, Says Study

Apr. 28, 2016 — The belief that online user ratings are good indicators of product quality is largely an illusion, according to a new study. The analyses show a very low correspondence between average user ratings ... read more

Apr. 25, 2016 — Open the box of that new smartphone. Oops, it feels differently from expectations based on what you'd seen. Embrace it or be disappointed? Your reaction is likely tied to your perception of the ... read more

Eco-Friendly Store Brands Are a 'Win-Win-Win Situation'

Apr. 20, 2016 — Profits for store brands can increase if companies couple ethical marketing with higher prices, new research indicates. However, the researchers also found that consumers' evaluations of store ... read more

Corporate Sustainability Should Be Core Strategy, Requires Paths Unique to Each Business

Apr. 19, 2016 — In an effort to qualify the process of investing in corporate sustainability, researchers examined two major international apparel brands, Nike and Adidas, to determine the paths taken to reach ... read more

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