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Consumerism News
September 30, 2016

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updated 8:06am EDT

More Consumerism News
September 30, 2016

Why We Prize Authenticity, but Buy Something Else

Sep. 29, 2016 — Being lauded is not the same as being liked. And marketers should take this into account, suggests a new ... read more

Sep. 16, 2016 — Researchers have studied the behavior of watermelon consumers and found that participants were more willing to pay a premium for watermelons labeled as grown on preserved farmland — as opposed to ... read more

The Sharing Economy's Effect on Business

Sep. 13, 2016 — The rising tide of product sharing can indeed lift all economic ships, including those of the product manufacturers, or firms, new research ... read more

Who Loses When Car Prices Are Negotiated?

Sep. 7, 2016 — A new car is a big expense for anyone -- but it will cost some people more than others, even at the same dealership. New research shows older consumers -- especially older women -- pay more for new ... read more

Corporate Social Responsibility Can Backfire If Employees Don’t Think It’s Genuine

Sep. 7, 2016 — A new study looks at what happens when a company’s employees view its efforts related to corporate social responsibility as substantive (perceived to be other-serving and genuinely aimed at ... read more

Consumers May Search Online for 30 Days, but Buy Close to What They Found on the First Day

Sep. 6, 2016 — Retailers and advertisers are keen to influence the search and final purchase through better product recommendations and targeted advertising. A new article studies online search and purchase ... read more

Trauma and Shopping: Post Disaster Consumers Value Off Brand, Low Cost Goods

Sep. 6, 2016 — Traumatic events have lasting influence on what products people desire and purchase. When rebuilding and restocking an area that has been affected by conflict or natural disaster, what traumatized ... read more

Businesses That Show Commitment to Sustainability Inspire Greener Customers

Aug. 26, 2016 — Spending a little to prove a commitment to sustainability can help tourism industry businesses such as hotels inspire customers to conserve resources -- and save money in the process, according to ... read more

Going Green Is for Girls, but Branding Can Make Men Eco-Friendly

Aug. 25, 2016 — Studies show that men are not as environmentally friendly as women. But could men be persuaded to go green? New research indicates the answer is yes — and it’s all about ... read more

Report: People Buy Most of Their Junk Food at the Supermarket

Aug. 9, 2016 — An analysis of a nationally representative sample of US adults reveals that access to healthy foods in a supermarket does not hinder Americans' consumption of empty calories. In fact, the study ... read more

Food Purchasing and Social Status Perceptions

July 18, 2016 — A new study worked to reveal consumer motivations behind willingness to pay for expensive foods versus valuation of food attributes. Could it be fashion, a bid for prestige or a statement of wealth ... read more

Struggling Families Crave Stability in Uncertain Times, Study Shows

July 15, 2016 — Over a third of families (more than 2 million households) in the United Kingdom are earning below the minimum income needed for an acceptable living standard. A new study has taken a new look at life ... read more

July 13, 2016 — Marketing researchers have compared different types of front-of-package nutrition information labels and found that a "one-size-fits-all" label is not suitable for all shopping ... read more

July 12, 2016 — Evidence has been found that religious identification and belief in a god dampen the otherwise strong negative effect that political conservatism typically has on whether people make purchasing ... read more

Paying With Paper or Plastic?

July 7, 2016 — The way we pay may influence how much we value and feel committed to our purchase, a new study indicates. It appears that going cashless may come at a ... read more

Marketing Study Shows Lenient Return Policy May Increase Sales

June 20, 2016 — A meta-analysis of retail return policies may lead businesses to modify their policies to increase sales and reduce returns. The study found that return policies that offer consumers more monetary ... read more

What's Driving the Next Generation of Green Products?

June 9, 2016 — If you purchased a Toyota Prius, you may have been driven by the desire to conserve the environment or to save yourself some money at the gas pump. But consumers may also choose to buy sustainable ... read more

If You Think Irishmen Are Red Haired, You Won't See the Next Financial Crisis Coming

May 31, 2016 — In standard economic theory financial crises are seen as market responses to catastrophic but very unlikely events, sometimes referred to as black swans. Historically, however, financial crises have ... read more

How Our Emotions Affect Store Prices

May 23, 2016 — Stores should take shoppers' emotions into account when setting prices, and a new article outlines why. Indeed, some retailers could have profits 7 to 10 percent higher if they pursued different ... read more

Study Links Student Loans With Lower Net Worth, Housing Values After College

May 18, 2016 — People who had outstanding balances on their student loans when they graduated or dropped out of college had lower net worth, fewer financial and nonfinancial assets, and homes with lower market ... read more

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